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copywriting Tag

News, tips & advice from FastSMS

SMS messaging is a powerful tool in your mobile marketing campaign but your copy has to be well written or you won’t get the best results.

Good copywriting must take into account the constraints of the 160 character message limit, the legal imperatives laid down by regulatory bodies and the personal nature of SMS.

We have helped many thousands of clients get this right and in this section we share many of the best practices we have come across. Follow these and you will maximise the return from your mobile campaigns.

Posted on 22/05/2014
In Mobile Marketing

Is it a good idea to cram more information into your precious 160 characters by using "txtspk" acronyms and abbreviations? Yes and no! It depends on the audience and the message. In this post you can pick up some insights into this question and join us in dissecting a real life example.

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