SMS Short Code Numbers
Short code numbers are 4, 5 or 6 digit numbers common to the main UK mobile operators. They offer the highest throughput of any cross network messaging solution, and rely on high-speed direct connections with all UK mobile operators. High volume SMS traffic is generally generated from television and press campaigns, for example the final night of BBC1’s Pop Idol programme generated in excess of 10 MILLION SMS votes.
Short codes are almost essential for 2-way applications which require premium rate text messaging.
The main UK mobile operators all now offer premium rate messaging. Mobile users are charged between 25p and £5 for sending or receiving messages ( or multiples thereof ). The mobile operator charges the user for the messages and shares the revenue with the content owner or application provider. To request details of the UK network’s current revenue share tables and number availability tables please contact us.
You can use the system with either a SHARED or DEDICATED Short Code Number. In the case of shared short code numbers, the first ‘keyword’ of any received message will identify the correct recipient. With a dedicated number you have no restrictions on your use of keywords or responses.
Using premium reverse billed SMS, FASTSMS can offer your company enhanced revenue streams and partially, or even fully, self funding marketing campaigns.
At FASTSMS we can offer reverse billing applications across all UK networks. Costs vary dependant on service level but start from as little as £99 per month for a reverse-billed shared short code number.
For a specific quotation please contact us with brief details of your ideas.
It’s been said that to be successful at something, you need to find someone that’s already done what you want to do, then emulate them. You don’t need to create or rewrite the rulebook every time. This is true of marketing too. While it’s a creative field, there are tried and true examples of what works. This is why case studies are so important to helping you understand how something like SMS marketing can work for you.
The great thing about SMS messaging is how simple it is. You just type, click send, and the other person gets the message almost instantly. But there’s more going on in that simplicity than you might realise. Each message has different parts. Let’s look at them individually so you’ll understand everything that goes into your message when you hit “send”.
The New York Times used the Olympics as an excuse to try a massive SMS experiment. They wanted reporter Sam Manchester to get personal with their thousands of readers using two-way SMS messaging. Read the blog to see if the experiment was a success or a failure.
Earlier this year there was big news. WhatsApp users were sending more messages each day than SMS users were sending. According to the Telegraph, WhatsApp was 50% more popular than SMS messaging. And the truth is the number of SMS messages sent each day has declined over the last few years. In the UK it was down almost 25% from 2012 to 2013. But is that the whole picture?
Text messages are fast, secure, subtle, simple and reliable - and those aren’t the only qualities they have to offer. Preferable to other forms of communication in many circumstances, they can prove to be a highly useful addition to a police force’s armoury.
We all know how great SMS marketing is for companies which sell to consumers, such as hairdressers, night clubs, garages and hotels. But why would a primarily business to business organisation want to use SMS marketing and why would it want to use FastSMS as its online SMS platform?
If you aren’t seeing a positive response from your SMS marketing then your list may be thinking of it as spam and just ignoring it like they do much of their email. So take your latest marketing messages and examine them again with these four questions in mind.