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SMS Marketing Blog

News, tips & advice from FastSMS

Posted on 27/07/2017
In Business SMS

Right now it is peak season for camping and caravan sites; it's the middle of summer and the school holidays have begun. Even the great British weather has been relatively kind this year so far. With what is the busiest time of the year for camping and caravanning parks, marketing strategies are often not priority, especially for the many small owner run businesses within the industry and those who are reliant on returning customers. SMS text message marketing, however, can benefit campsite and touring park operators by offering a simple, cost effective and time efficient way to reach both existing and new customers to promote your business by direct contact to their mobile phone. Read on for eight proven text message marketing and promotional ideas to help fill those final pitches.

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Posted on 26/07/2017
In Use Cases

Most car dealerships and garages already have almost everything in place to start an effective SMS marketing campaign. When customers go into a car garage to have a service or a MOT done, they almost always give the dealership their mobile phone number. The reason for this is simple: if a customer is bringing their car in to get checked and they don't want to wait around for any work to be carried out, they'll simply head into town or run a few errands, until the garage gives them a call on their mobile to let them know the work has been done. That means most garages will have a healthy amount of mobile numbers already in their database, but quite often a garage will overlook the potential that their database of contacts presents.

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Posted on 25/07/2017
In Business SMS

In recent years, there has been a noticeable shift in the property market towards a new generation of estate agents who are leading a push away from the traditional high street model. With new generations entering the housing market and changing customer behaviours, estate agents are having to look for new ways to attract both buyers and sellers. SMS marketing is a low cost and highly effective tool which could help. In this article, we explore how estate agents can use SMS messaging to attract and engage with customers, helping to boost sales and increase revenue with a minimum of effort.

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Posted on 24/07/2017
In Use Cases

Marketing for gyms and leisure centres is unlike marketing within many other industries. It's not enough to simply gain a customer and expect to keep them indefinitely. It's important to make every attempt to keep that customer dedicated and interested in achieving their fitness goals to avoid lapsed memberships and cancellations. It's in every gym's best interest to have a loyal customer base that feels supported and encouraged to attend the gym regularly. Failure to do so can result in members who feel it is a waste of money to pay for a membership that they don't use often enough. That's where SMS marketing can make a big difference.

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Posted on 20/07/2017
In Business SMS

Getting to grips with the underlying psychology of how audiences react both consciously and subconsciously to your message is key to achieving the maximum effect in any type of marketing. All kinds of things come into play with different media, from colours and shapes to images and videos. Even the way things move can have a powerful effect on a viewer. Unlike many other forms of marketing, however, SMS marketing is unique in that the only tool you have is words - and not many of them. But armed with a basic knowledge of consumer psychology, 456 characters is more than enough to get the desired effect. In this article, we present our six top tips to take advantage of the psychology of SMS messaging.

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