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SMS Marketing Blog

News, tips & advice from FastSMS

The annual occurrence that is The Apprentice is in full swing and as we approach the half-way mark it is reasonable to say that this season has lived up to expectations. The candidates may have experienced plenty of fails, but for the astute there are also plenty of positive takeaways from the show - provided of course you can see them past the bickering! Read this article for five lessons from The Apprentice that can help you improve your SMS Marketing.

As we rapidly come towards the end of the year, attention is rapidly shifting to the festive season and for the UK’s many small (and not so small) independent cake makers, the busiest time of the year is about to kick off. With time more of a premium than ever before, many restaurants, clubs and other Christmas party venues are looking to buy in rather than bake on site - and when it comes to cake makers, SMS Marketing is the perfect recipe for success.

With the UK population addicted to their mobile phones, SMS Marketing is far superior to email marketing in terms of open rates, conversions and overall ROI. The key to a successful campaign lies in following some simple steps. In this handy infographic, we present the 10 steps to launch a successful SMS Marketing campaign.

Black Friday is almost here and for the retailer, this relatively recent development is fast becoming one of the UK’s biggest sales events of the year. Although the trend began in America, in the space of just a couple of years the craze seems to have taken hold of UK shoppers and shows no signs of going away. For retailers, it is time to drop everything else and focus on sales and marketing - and SMS Marketing should have a prominent place in your Black Friday strategy. Here's why.

Insurance companies have lots of ways they can put SMS messaging to work for building their business and managing customer relations. The following list covers 7 different use cases that can apply to any type of insurance.

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