In a report released last week by Nielsen, it turns out people want more than just to see a lower number on the scale. In their study, 75% of people worldwide plan to lose weight by changing their diet. And another 72% plan to exercise – that’s where your health club and SMS comes in.
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A2P SMS, or Application to Person SMS, messaging is when an application sends a person a text message just like you’d send a text to your mates. P2A SMS, or Person to Application SMS, messaging is when a person send texts to an application.
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Every year about this time people are doing their best to keep their New Year’s resolutions. Many resolutions are broken before the end of January, but others linger through the year. Fortunately for travel agencies, many different kinds of resolutions involve travel. Here are two ideas for using SMS campaigns to connect with people interested in travel. ...
SMS marketing is considered an electronic form of communication. That means its use is governed by the Privacy and Electronic Communications (EC Directive) Regulations. It may sound scary, but it really isn’t that hard to understand. However, in light of my last blog I thought it worthwhile to go over the basics of the EC Directive to help you better understand what you can and can’t do with your SMS marketing.
When you use SMS messaging for marketing, you have certain legal obligations to meet. One of those is obtaining permission to send direct marketing messages to the people on your list. While it’s true you can send messages to customers in the course of business with them, sending marketing messages needs to be done with care.
