Mobile Marketing Campaign: Advanced Vote
Advanced Vote: Mobile Marketing Campaign
Running an advanced vote campaign is a really great way to engage your audience, as is any situation where you are asking for opinion. At the end of the day we all love to be asked what we think and are in cases where we have a strong feeling one way or another we are more than happy to share it – its human nature.
It can be easily used in many of the same situations as a simple vote. As soon as people give their opinion one way or another (as with the examples discussed below) they are aligning themselves with that particular party, becoming invested.
Take for example, an individual votes for their favourite pizzeria, it is unlikely that they will then go and eat at the nearest rival. People love the concept of loyalty, and the majority endeavour to have this as a personal trait – it’s why we feel giddy at the prospect of being rewarded for being a ‘loyal customer’ and have loyalty cards for shops and bars.
The difference of an advanced vote when compared to its simple counterpart is the options available; voters can give their opinion in a range of categories, rather than a simple two way, Yes or No/A or B, vote.
Advanced Vote Example:
A magazine runs a survey to find the best foods in a range of categories. For example best fast food restaurant, best supermarket, best new food product. The reader responds as follows:
Text RESTAURANT PIZZA EXPRESS to 88010
Text SUPERMARKET WAITROSE to 88010
Text NEW WISPA to 88010
Whether you are running the vote to gain data for future mobile marketing campaigns or trying to engage your audience you are sure to trigger their allegiance to a particular way of thinking which can have a great many benefits to all involved. If you think this might be for you sign up for a Free Account. If you need advice on getting started use the Live Chat button at the bottom of the page, email helpdesk@netsecrets.co.uk or call us on 0800 954 4305.
Related Articles
Sending “Just in Time” Messages Using our SMS API
A few weeks ago I wrote a blog post about using SMS messaging to contact your list after some sort of trigger - they made a purchase, had a birthday, or some other event or date. I’m going to build on that concept a little bit more in this post and share how you can really offer just-in-time SMS messages by integrating with your existing systems.
Temporary technical issues
Should You Use SMS Messaging for Customer Relations?
Are Recruiters “really, really bad” at Texting?
We work with many recruiters who use our SMS messaging to communicate with their candidates. In today’s world, text messaging is one of the best ways to ensure you can reach people with information, especially when it’s time critical. But are recruiters using SMS in the correct way?
How Wayne Dyer Inspired SMS Messaging
If you’re tuned into the self-help industry at all, you know who Wayne Dyer was. He spent decades writing transformational books to help people improve their lives and find happiness. He died summer 2015 at his home in Maui at the age of 75. It’s probably an understatement to say he inspired millions of people. So when I came across an article about a publisher using SMS messaging to let people know about a new book discussing his legacy I wasn’t too surprised. Not at first anyway.
What Not to Do When the ICO Comes Calling
The regulations about SMS marketing are quite clear. But sometimes people, and companies, can make mistakes. Find out what happened to a company that reacted poorly to the ICO’s request for information, and how it made their situation so much worse.
8 Ways Domino’s Use SMS Marketing To Increase Sales
This article presents a detailed case study on how SMS marketing is used effectively by Domino's Pizza. Learn about the eight things they excel in that lead to outstanding results in building brand loyalty and generating orders. Great chance to learn from a market leader.
Coordinating Staff: A Business SMS Use Case
Personalising Your SMS Marketing
Using people’s names in marketing is great. It does provide a certain level of personalisation that can get people more interested in what you’re sending them. Of course in text messaging, you don’t always have the room for a name, your message, and the required opt out information … usually there just isn’t enough room. So how can you make your marketing messages personal?