Mobile Marketing Campaign: Advanced Vote
Advanced Vote: Mobile Marketing Campaign
Running an advanced vote campaign is a really great way to engage your audience, as is any situation where you are asking for opinion. At the end of the day we all love to be asked what we think and are in cases where we have a strong feeling one way or another we are more than happy to share it – its human nature.
It can be easily used in many of the same situations as a simple vote. As soon as people give their opinion one way or another (as with the examples discussed below) they are aligning themselves with that particular party, becoming invested.
Take for example, an individual votes for their favourite pizzeria, it is unlikely that they will then go and eat at the nearest rival. People love the concept of loyalty, and the majority endeavour to have this as a personal trait – it’s why we feel giddy at the prospect of being rewarded for being a ‘loyal customer’ and have loyalty cards for shops and bars.
The difference of an advanced vote when compared to its simple counterpart is the options available; voters can give their opinion in a range of categories, rather than a simple two way, Yes or No/A or B, vote.
Advanced Vote Example:
A magazine runs a survey to find the best foods in a range of categories. For example best fast food restaurant, best supermarket, best new food product. The reader responds as follows:
Text RESTAURANT PIZZA EXPRESS to 88010
Text SUPERMARKET WAITROSE to 88010
Text NEW WISPA to 88010
Whether you are running the vote to gain data for future mobile marketing campaigns or trying to engage your audience you are sure to trigger their allegiance to a particular way of thinking which can have a great many benefits to all involved. If you think this might be for you sign up for a Free Account. If you need advice on getting started use the Live Chat button at the bottom of the page, email firstname.lastname@example.org or call us on 0800 954 4305.
While brevity might be one of the keys to good advertising, perhaps the most important is to make sure your message reaches the right people. The goal of targeted marketing is not to bombard so many people that some will inevitably listen, but rather to target and nail down your core demographic.
Global brands are increasingly taking advantage of a Short Message Service (SMS) to connect to customers and improve customer communication and engagement. This trend is taking root amongst small companies too, as they grasp the potential to not only communicate effectively in real-time but use SMS to save time and money in their customer relations procedures.
When it comes to buying a car there is one thing that the potential buyer places more importance on than anything else. Of course, the price, condition and specifications of the car are major deciding factors, but above this, it is ultimately trust that will make or break the sale. For the commercial dealer, word of mouth plays a key role in this, along with online ratings and reviews. Read this article to learn how SMS Messaging can also help to promote trust and transparency, helping dealerships to drive sales up and increase profits.
Using people’s names in marketing is great. It does provide a certain level of personalisation that can get people more interested in what you’re sending them. Of course in text messaging, you don’t always have the room for a name, your message, and the required opt out information … usually there just isn’t enough room. So how can you make your marketing messages personal?
In one of my blogs last week, I talked about a marketing study by Vibes and what it said about SMS marketing. This week I wanted to take another look at it from the perspective of the mobile wallet industry, also covered in the report. It turns out there is a strong case for integrating your SMS marketing with mobile wallets. Let’s take a look.
Most car dealerships and garages already have almost everything in place to start an effective SMS marketing campaign. When customers go into a car garage to have a service or a MOT done, they almost always give the dealership their mobile phone number. The reason for this is simple: if a customer is bringing their car in to get checked and they don't want to wait around for any work to be carried out, they'll simply head into town or run a few errands, until the garage gives them a call on their mobile to let them know the work has been done. That means most garages will have a healthy amount of mobile numbers already in their database, but quite often a garage will overlook the potential that their database of contacts presents.
Becoming a parent the first time is often overwhelming. To know what to do, we read books, search online, ask our family and friends. But even then it’s easy to suffer from information overload. Wouldn’t it be nice if there was a simple checklist, or specific activities we could be told about on a regular basis via SMS?