Mobile Marketing Campaign: Advanced Vote
Advanced Vote: Mobile Marketing Campaign
Running an advanced vote campaign is a really great way to engage your audience, as is any situation where you are asking for opinion. At the end of the day we all love to be asked what we think and are in cases where we have a strong feeling one way or another we are more than happy to share it – its human nature.
It can be easily used in many of the same situations as a simple vote. As soon as people give their opinion one way or another (as with the examples discussed below) they are aligning themselves with that particular party, becoming invested.
Take for example, an individual votes for their favourite pizzeria, it is unlikely that they will then go and eat at the nearest rival. People love the concept of loyalty, and the majority endeavour to have this as a personal trait – it’s why we feel giddy at the prospect of being rewarded for being a ‘loyal customer’ and have loyalty cards for shops and bars.
The difference of an advanced vote when compared to its simple counterpart is the options available; voters can give their opinion in a range of categories, rather than a simple two way, Yes or No/A or B, vote.
Advanced Vote Example:
A magazine runs a survey to find the best foods in a range of categories. For example best fast food restaurant, best supermarket, best new food product. The reader responds as follows:
Text RESTAURANT PIZZA EXPRESS to 88010
Text SUPERMARKET WAITROSE to 88010
Text NEW WISPA to 88010
Whether you are running the vote to gain data for future mobile marketing campaigns or trying to engage your audience you are sure to trigger their allegiance to a particular way of thinking which can have a great many benefits to all involved. If you think this might be for you sign up for a Free Account. If you need advice on getting started use the Live Chat button at the bottom of the page, email email@example.com or call us on 0800 954 4305.
Marketing for gyms and leisure centres is unlike marketing within many other industries. It's not enough to simply gain a customer and expect to keep them indefinitely. It's important to make every attempt to keep that customer dedicated and interested in achieving their fitness goals to avoid lapsed memberships and cancellations. It's in every gym's best interest to have a loyal customer base that feels supported and encouraged to attend the gym regularly. Failure to do so can result in members who feel it is a waste of money to pay for a membership that they don't use often enough. That's where SMS marketing can make a big difference.
The challenges facing the healthcare sector today, whether you work for an NHS Trust or a private health company, are increasing. In an ever-evolving environment, maintaining high levels of patient satisfaction is an unenviable challenge many healthcare providers face on a day-to-day basis. How can SMS help?
There is something of a revolution occurring in the UK, and worldwide, where healthcare is concerned. Gone are the days of patients idly sitting and waiting for doctors to dole out advice. With 93% of the population holding a tool in their hands, anybody can use a mobile phone to access a wealth of information, just at our fingertips. SMS can maintain that feeling of instant information without causing the confusion, panic and misunderstanding so often associated with self-diagnosis.
It's an app world out there. The average mobile owner has about 40 apps installed at any one time. But they usually use approximately 15 regularly. Personally, that's about right. Though I would bet I've had many more than 40 apps before, but I get around to deleting some eventually.
Shoppers are very tech savvy. Even when they shop in store they are using their mobiles to do price comparisons, look up reviews or post on social media. And while your customers are busy using tech, your store needs to be using it too. SMS is one of those technologies that can really enhance the shopping experience whether your shoppers are in store, or not.
Part two of a two part article explaining the differences between SMS Shortcodes and Virtual Mobile Numbers. Here we explain in detail the costs and characteristics of Dedicated Shortcodes and Shared Shortcodes. You can also get advice on how to choose between shortcodes and VMNs.