Throttling: The proactive way to manage your responses
If you are sending a high volume of messages at a time it is sometimes necessary that they sit in a queue before sending. With throttling you can specify how many messages are sent and how often.
In many cases your broadcast may hold a marketing message that is likely to trigger a response, for example an inbound phone call. By throttling you can specify how many messages are sent and how often, so they can be spread over a period of time preventing your staff from becoming overwhelmed. If you know the percentage of immediate responses you expect you can calibrate the throttling system to an optimum level ensuring maximum efficiency.
When you create a distribution list you have the option to enable throttling when broadcasts are made to those numbers. Where messages are sent per hour, they will be sent at the start of each hour. Where messages are sent per minute, they are distributed across the hour, rather than all being sent at the start of the hour.
> Check the ‘Throttle when sending to this list’
> Enter the number of messages you wish to be sent per hour/min
> From the drop down menu select Hour or Minute
> Select the start and end times
> Click Save
For more information on how you can get more out of your FASTSMS account browse this blog or refer to the Full User Manual
Related Articles
Improve SMS Marketing ROI By Giving Your Customers Options
SMS messaging offers some of the highest click through rates in mobile marketing. But did you know it could be even better? See how one retailer improved their click rates by offering their customers different options in their messages. Then see how you can do the same.
4 Simple Steps to Staying Compliant When Using SMS Messaging
Yet another company (Quigley and Carter Limited) have been fined by the ICO for not having permission to send SMS messages. In this case, they had outsourced their marketing to a third party who then sent messages on their behalf. So is staying compliant with the regulations regarding SMS messaging so difficult? It doesn’t have to be.
How to Choose Between Specialty vs. Multipurpose SMS Service Providers
Choosing the right SMS provider is important for your business. Should you choose an industry specific specialty service or a more general multipurpose SMS provider? We look at the pros and cons of each in this blog. Take a look and see what will work best for you.
Health clubs, New Year’s resolutions, and SMS – a trio for success
5 Ways to Celebrate the Royal Wedding with SMS Marketing [Infographic]
SMS Marketing Best Practice: Do’s and Don’ts
Whilst social media has gained the attention of many small businesses as a marketing technique, SMS marketing has become a highly beneficial way of keeping your customers and clients close and building solid working relationships. According to research, 90% of text messages are read within three minutes, meaning SMS marketing shouldn't be overlooked when it comes to your advertising and customer service strategies. SMS marketing may be an ideal tactic for your business marketing, so here's a list of what to do and what not to do to ensure you're making the most of your campaign.
6 Top Tips for Successful SMS Marketing
SMS marketing has come a long way since its introduction to mainstream marketing back in the early 2000’s. As well as dramatic changes in technology, there have also been sweeping changes to the laws governing this powerful and popular form of marketing. With its low cost, high ROI and tremendous versatility, it can now benefit almost every sector. But all this aside, the fundamental rules for successful campaigns remain largely unchanged. So just what are the big do’s and dont’s of SMS marketing? Read this article for six top tips from our team that will help you unlock the key to SMS success
5 Tips for Charities Using SMS Marketing
It's sometimes a challenge for charities to get people's attention. But once you get it, SMS messaging is a great way to keep it. Why? People freely give their emails, but their mobile number is often closely guarded. So when someone opts in to your charity campaign with their mobile number, it means they are invested in your cause.