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News, tips & advice from FastSMS

Posted on 31/05/2017
In Business SMS

Tone of voice is important in all business communications, from letters to direct mail campaigns. The way you speak to clients is all of a part of the image you create in their minds of your brand. As short as they are, this also applies to business text messaging. It may even be more important to get the language and tone right in your messages, particularly your SMS marketing, than in an emailed leaflet.

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Posted on 25/05/2017
In Mobile Marketing

If you are new to SMS Marketing, you may well be wondering how to create a campaign that generates real ROI. The answer lies in setting out SMART objectives built around the profile of your customers. Read this article to learn how use the SMART approach to create effective and powerful SMS Marketing campaigns that really get results.

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Posted on 22/05/2017
In Customer Support

SMS marketing is defined by the use of text messaging to convey deals, offers or information to customers. When it's used properly, SMS is a high-return and low-cost marketing method with the ability to provide your business with a stable and effective platform for reaching customers. The main goal of an SMS campaign is a conversion; you want the recipient to perform an action as a result of reading the text message, so it's important to know what your customers will most appreciate. For a truly effective SMS marketing campaign, simply follow a few customer-centric guidelines.

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Posted on 17/05/2017
In SMS Guides

What’s the one thing that every marketing campaign needs? An audience! So, how do you create a database of subscribers? Natural curiosity and the British passion for “bargains” may be strong enough reasons for some to offer up their mobile numbers. However, to get substantial numbers of customers - or potential customers - to opt-in to your SMS campaigns you will need planning and care.

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Posted on 08/05/2017
In Mobile Marketing

Mobile messaging is the most effective means of direct marketing for a lot of industries. If you really want to capitalise on your SMS marketing campaigns and achieve the best possible results, there are a few things you can do. Here are our top five tips for running super powerful SMS marketing campaigns.

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