Using SMS for business communications
The hesitation around using SMS for important business communications, has well and truly been lifted, the flood gates to better business communication has opened. Banks, Hospitals and even Governments are now all using SMS to communicate. Last year the US Government used SMS to test its Emergency Alert System, which alerts all US public about any possible National emergencies – for more info click here. In the early adoption of SMS as a business communication tool, businesses gained huge response rates and successes with marketing, promotions and offers. However there were reservations about sending more important information and tasks through SMS – this has now completely changed. SMS provides a communication tool that is instant, convenient and familiar to customers, meaning they respond and engage more with an SMS. Which in turn provides the businesses with an incredibly effective method of communication. So businesses are now actively looking to put more information and...
