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shortcode Tag

News, tips & advice from FastSMS

An SMS shortcode is a 4, 5 or 6 digit number which can receive text messages but not voice calls. Mostly they have 5 digits starting with 6 or 8 – e.g. 87007 or 61612. Whilst it is possible to have your own dedicated shortcode, this is relatively expensive both in setup costs and monthly rental fees. So it is most normal to rent a keyword on a shared shortcode from an agent such as Fastsms.

A keyword can be any combination of letters and numbers. The keyword defines who the message is for and also the actions prompted by the keyword. For example the keyword “QUIZ” might be related to a text based competition by a specific party and their user base might be invited to text QUIZ followed by the answer to the quiz question. Equally the keyword FASTSMS might simply be used to indicate that the message following the keyword is intended for Fastsms.

Posted on 16/12/2016
In Mobile Marketing

SMS flies under many marketers radars when it comes to building an inbound marketing strategy. But if Buzzfeed's news app is to be believed, there are days when SMS generates the greatest percentage of shares on that channel, beating out Twitter, Facebook, WhatsApp and email. SMS share buttons are reported to have been used 4 times more than Twitter buttons. When you consider Twitter has 317 million active users, then SMS marketing has huge potential for a hotel business.

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Posted on 09/12/2016
In Mobile Marketing

The first thing to remember is that legally, you must give the customer the chance to both opt-in and opt-out of your SMS campaign - but the good news is people are happy to opt-in - 49% of them according to a 2014 survey. So all you need to do is stay compliant and follow some basic guidelines to grow your list.

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Posted on 11/08/2016
In Mobile Marketing

Need to know all about mobile marketing with SMS messaging? We’ve pulled together the top ten blog posts that tell you everything you need to know. The list starts with the basics and goes through analysing the success of your campaign.

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Posted on 26/07/2016
In SMS Solutions

When you start using SMS marketing, one of the first decisions you need to make is whether or not you’ll need to get replies. If you do, then you’ll need to decide between shortcodes and a virtual mobile number (VMN, also called longcode). If you don’t, then that’s alright too.

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