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GDPR Tag

News, tips & advice from FastSMS

We ran a survey on our website recently to ask if businesses had reduced the number of marketing messages they send (email, SMS etc.) as a result of GDPR - and 42% of UK based respondents said yes, they had. A further 42.7% said they’d made no changes, and 15.4% said they were sending more messages.* What we’ve discovered when talking to business owners and marketers is that people don’t fully understand the regulation, and so are being very cautious. They’ve either reduced the frequency of their messages or reduced their mailing list. We’ve also seen occasions where this actually wasn’t necessary, and, in some cases, that the excessive caution was damaging their business interests. So, before we go into what you can do to re-build your mailing list, it’s worth revisiting a common misunderstanding about GDPR. There are 6 lawful bases which allow you to process personal data under GDPR, and only one...

There has been more build up and anticipation to GDPR than the football World Cup! Months and months of GDPR posts filled with thoughts and opinions have swarmed our news feeds and email inboxes. Warnings and potential astronomical fine figures have initial around left right and centre… And here we are several weeks after GDPR and all is calm and well! The unfortunate truth is, there were many individuals and businesses that seen GDPR as a money maker, and were scaremongering perfectly legitimate people and businesses into making rash decisions about their marketing, when in fact they were perfectly fine and GDPR compliant already. GDPR was not aimed at the perfectly legitimate and honest businesses that use their customer data and information responsibly, and have done for years. The GDPR rules are just an update to the existing data protection laws that many UK businesses already comply with.  GDPR was aimed at the...