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News, tips & advice from FastSMS

Businesses are always looking for better and more efficient ways to market and advertise their business, from television adverts, to SEO and pay-per click adverts - they are always after better responses and a higher return on their investments. However, recently there has been a shift in focus and priority, as businesses are starting to prioritise their customer’s experience. Companies such as Apple and Amazon are paving the way with their fantastic and trend setting customer experiences, that ultimately end up making brand advocates of their customers. Customer expectations are rising  As these major brands increase and perfect their customer support and experiences, customers levels of expectations are rising. They know exactly how they want to be treated, they know exactly what is ‘great customer service’ and what makes a good customer experience.  The bar has been set high and now your customers expect the same level of service from all their interactions across...