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Black Friday marketing Tag

News, tips & advice from FastSMS

The Black Friday madness is well underway, with the majority of the big retailers starting their usual Black Friday week campaigns yesterday, from Amazon to John Lewis, Black Friday is certainly showing no signs of slowing down this year! Every year the Black Friday sales figures unbelievably get bigger and bigger. However last years stats showed the retail industry a very interesting trend, not surprisingly perhaps, but online retail sales in the UK hit the dizzying heights of £1.4 Billion on the Friday alone. Interestingly, of that £1.4 Billion, 39% was purchased through a smartphone, meaning that the smartphone is now the preferred number one device overtaking desktops and tablets. So any and every retailer hoping to have a successful Black Friday, needs to make sure they have their mobile marketing plan in place, as the mobile is again set to be the main device again this year.   We have written a Black...

It is no secret that Black Friday and Cyber Monday are the biggest days of the year for retailers across the globe. Incredibly every year the manic retail sales days seem to outperform the last, more promotion, more traffic, more customers and ultimately bigger sales figures. Online sales was the winner for retailers this year, with a whopping £1.4 Billion spent in online sales in the UK on Black Friday. Which was up an incredible 11.7% on last years figures!  However the real winner, was the mobile phone. As 39% of those £1.4 Billion online sales was through the smartphone, as the mobile phone became the dominant device again beating the desktop and tablets to the lion share of the online sales. Black Friday 2017 stats 11.7% year-on-year growth Average basket values up by 4.9% Traffic to retail websites was up by 6.7% (Source: IMRG)   So how do you make the most out of Black Friday? Well looking...