Bulk SMS may not be what you think it is
Ask 10 people what Bulk SMS is and you're likely to get 10 different answers. Most of them though, will probably include some sense of sending a large amount of SMS messages. But beyond that it can get a bit confusing. Traditionally the term Bulk SMS referred to mass messaging available at cheap prices. Usually the routes for the messages were inferior (hence the cheap) with unreliable deliveries. Now though, if you Google the term you'll get both reputable service providers as well as many more dubious ones promising to send lots of messages for the cheapest pricing. The term has also gained in popularity with the rise of mobile marketing. And to many, Bulk SMS is synonymous with mobile marketing with SMS messages. It's not the same thing. Or at least it doesn't have to be. The problem is probably made worse by definitions such as the one on Wikipedia: "Bulk Messaging is the...
