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SMS Marketing Blog

News, tips & advice from FastSMS

Posted on 01/06/2017
In Business SMS

For many startups and small businesses, SMS Marketing is conspicuous by its absence from their marketing strategy, despite it being proven to be one of the most cost effective and most powerful ever forms of marketing. So why is it that small businesses are shying away from this awesome channel and how can they use it to their advantage? Here’s what the experts here at Fastsms have to say.

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Posted on 31/05/2017
In Business SMS

Tone of voice is important in all business communications, from letters to direct mail campaigns. The way you speak to clients is all of a part of the image you create in their minds of your brand. As short as they are, this also applies to business text messaging. It may even be more important to get the language and tone right in your messages, particularly your SMS marketing, than in an emailed leaflet.

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Posted on 30/05/2017
In Mobile Marketing

Discover how to come up with an SMS marketing campaign in this article which looks under the surface of some of the UK's most successful ever SMS marketing campaigns. Whether you are looking to boost revenue, improve customer satisfaction or help your brand stand out with a unique and memorable promotion, this article shows how a simple approach to SMS messaging can work wonders for your company.

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Posted on 25/05/2017
In Mobile Marketing

If you are new to SMS Marketing, you may well be wondering how to create a campaign that generates real ROI. The answer lies in setting out SMART objectives built around the profile of your customers. Read this article to learn how use the SMART approach to create effective and powerful SMS Marketing campaigns that really get results.

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Posted on 24/05/2017
In Customer Support

When it comes to small to medium sized businesses, however, a lot of companies believe that they don't have the time or resources to truly find out who their customers are. This often results in confused messaging, emails with low open rates and low conversion levels on their website. There is, however, a way that businesses can collect precious data from their customers which will not only help them engage with their customer base on a personal level but also result in data which can help power future marketing campaigns as well as improve aspects of the company.

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