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SMS Marketing Blog

News, tips & advice from FastSMS

Posted on 13/06/2017
In Business SMS

Executed properly, SMS direct marketing is a hugely effective and successful means of building customer loyalty and improving sales. But even genuine and honest marketing companies can suffer huge damage to reputation or even break the law through simply lacking knowledge or not double-checking before releasing campaigns. Read this article to learn more about the definitions of spamming and harassment, current UK law and how to avoid simple but costly mistakes.

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Posted on 08/06/2017
In SMS Solutions

In recent years various NHS trusts have used SMS messaging to remind clients of their appointments - and have saved the NHS thousands of pounds already. With the number of missed appointments at an all time high across the NHS, the cost of these no-shows has a huge impact on the vital services that the NHS provides, for both the organisation and its patients. Read on to learn how SMS Messaging is saving the NHS thousands.

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Posted on 07/06/2017
In SMS Guides

There are always ways in which SMS marketing can be optimised further. One such way is through personalisation. This may seem like an insurmountable challenge when you are trying to communicate with so many people at the same time. The last thing you want to do is have to send out one message at a time to thousands of numbers. Yet this isn't necessary - in fact, it is more than possible to add several layers of personalisation to your SMS marketing.

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Posted on 06/06/2017
In Business SMS

The phenomenal rise in popularity of online retail has seen the courier business change on a seismic scale. In this article, we look at how SMS messaging has found itself at the heart of the industry’s transformation into a customer service led model where survival means delivering more than just the goods. Read on to discover some simple SMS techniques to improve your customer relations and brand image.

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Posted on 05/06/2017
In Customer Support

Global brands are increasingly taking advantage of a Short Message Service (SMS) to connect to customers and improve customer communication and engagement. This trend is taking root amongst small companies too, as they grasp the potential to not only communicate effectively in real-time but use SMS to save time and money in their customer relations procedures.

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