The recent weather likely has many people thinking about their summer holiday. It's great news for travel agents looking to book ahead for the coming months. If you're a travel agent, SMS messaging is fast becoming a primary way to communicate with your clients.
...
Like Google, you may think a SIM farm is an old video game (go ahead, Google it!). But when it comes to SMS messaging, a SIM farm is nothing like a fun and harmless video game. SIM in this context is referring to a subscriber identity module, or SIM card in a mobile device. Every mobile on a GSM network uses one. It contains information about the owner and mobile including number, contact lists, network authorisation.
Last month the Information Commissioner issued enforcement notices to two companies that violated regulations by sending marketing text messages to people who had not agreed to receive them. Here are the details...
Sending a text message to the wrong person can be embarrassing. I've done it many times. Thankfully though, they were just simple messages like "be home soon" or "I'll tell you later". Innocuous, harmless and easily explained away. But what if you make a mistake with your business SMS messages?
...
You probably already know how important it is to create a relationship with your customers. Customer relations, or support, is one of the primary ways most companies develop loyal, lasting customers. Which brings me to my inspiration for this blog.
