Even great hotels sometimes have a mix up or some sort of problem that can affect a guest. And with social media and hotel review sites, chances are a disgruntled guest isn’t going to keep their complaints to themselves. Here are three examples of how to use SMS messaging to gauge customer satisfaction.
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Online travel and review sites are great for travellers. They are good for hotels too, but they offer a double edged sword. User reviews are unfiltered – that is the travellers can say whatever they like both good and bad. And managing a bad review can be difficult, but how can SMS help?
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Years ago I worked for a company that required a lot of travel. Fortunately, the company arranged and paid for transportation from my home to the airport and back again. It was great, but I always felt it could have been better, and now I think SMS could have been the answer, here's why.
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I’m forever reading articles declaring SMS is dead. It always confuses me because I see just the opposite. But the argument they make usually has something to do with the growth of instant messaging apps, or in app notifications. Many predict that apps are, or will be, the preferred mobile form of interaction with brands. It’s an argument for sure, and it may be true in some sectors. But it ignores one single truth about SMS messaging: it works on any type of mobile, no app required...
You worked hard to get those customers on your SMS marketing list. But now they are unsubscribing like crazy, or maybe just no longer responding to your messages. What happened? Maybe you’ve committed one of the following common, but easy to fix, errors that can completely drive your customers away.
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