Mobile Marketing Campaign: Simple Vote
It seems that at this time the culture we live in revolves around public opinion more than any other to come before it. At times it seems a bit insane but we vote on everything from our favourite flavour of crisps, to who we think should run the country, to who we think should get kicked out of a bizarre multi-coloured house in Hertfordshire.
Whatever the subject, people love having their say – and it is a great way to market a product or service as well as gather invaluable data; not just hard data such as phone numbers for future campaigns but when you’re planning on selling something to the mob, its a good idea to find out what they think at some point!
A simple vote campaign from FASTSMS was born for this kind of stuff, in the past this type of campaign has been behind everything from Big Brother & Pop Idol to government opinion polls on smoking and driving habits.
By running a few keywords simultaneously you have the makings of a really successful simple vote campaign…
Simple Vote Example: A well known reality TV programme invites viewers to vote for evictions as follows:
To evict Charlie text VOTE CHARLIE to 87007
To evict Godzilla text VOTE GODZILLA to 87007
Simple Vote Example: A radio vote on a topical issue of the day might want to collect listeners’ opinions on using mobile phones whilst driving. They would ask their listeners to:
Text BAN to 88010 if you want to ban any use of mobile phones whilst driving
Text HANDS to 88010 if you think hands-free kits are safe enough
Text OK to 88010 if you think mobile phones are safe under any circumstances.
These really are easy to setup and run, with the data easily exportable into a spreadsheet, you can even get qualitative data as well, where people can text HANDS followed by their reasoning to 80010 – this really engages your audience maintaining or improving your relationship with who are effectively your customers.
Is SMS messaging a good investment of your business’ time and money? A report from Mobile Ecosystem Forum shares some data on how SMS is being used, who is using it, and provides some evidence showing the answer to that question is most likely “Yes”!
Consistent double-digit conversion rates are a hallmark of SMS marketing. Is it all because of mobile coupon redemptions, or can it be used for other marketing objectives? We’ve got examples from different industries and objectives so you can decide for yourself in this latest Results Series blog.
While it’s undeniable technology is a growing part of our everyday lives, it may be surprising how few of us ever turn it off. Or leave it behind. Most people rarely 'unplug' from their mobile devices. This provides unparallelled opportunities for marketing, especially via SMS text messaging.
In marketing, everyone wants to be more influential and persuasive in order to build loyalty and return custom. To gain the highest ROI, businesses want their marketing campaigns to speak to every individual in such a way that makes them feel connected and yet, with every will in the world, an SMS marketing campaign is only going to achieve this high conversion and success if it manages to tap into consumer psychology.
Electronic marketing is a tricky thing. There are rules and regulations you need to follow, and it can all seem pretty intimidating at first. To help you get started, I’ve gathered five of the most commonly asked questions about SMS marketing and the regulations and summed them up here.