Mobile Marketing Campaign: Simple Vote
It seems that at this time the culture we live in revolves around public opinion more than any other to come before it. At times it seems a bit insane but we vote on everything from our favourite flavour of crisps, to who we think should run the country, to who we think should get kicked out of a bizarre multi-coloured house in Hertfordshire.
Whatever the subject, people love having their say – and it is a great way to market a product or service as well as gather invaluable data; not just hard data such as phone numbers for future campaigns but when you’re planning on selling something to the mob, its a good idea to find out what they think at some point!
A simple vote campaign from FASTSMS was born for this kind of stuff, in the past this type of campaign has been behind everything from Big Brother & Pop Idol to government opinion polls on smoking and driving habits.
By running a few keywords simultaneously you have the makings of a really successful simple vote campaign…
Simple Vote Example: A well known reality TV programme invites viewers to vote for evictions as follows:
To evict Charlie text VOTE CHARLIE to 87007
To evict Godzilla text VOTE GODZILLA to 87007
Simple Vote Example: A radio vote on a topical issue of the day might want to collect listeners’ opinions on using mobile phones whilst driving. They would ask their listeners to:
Text BAN to 88010 if you want to ban any use of mobile phones whilst driving
Text HANDS to 88010 if you think hands-free kits are safe enough
Text OK to 88010 if you think mobile phones are safe under any circumstances.
These really are easy to setup and run, with the data easily exportable into a spreadsheet, you can even get qualitative data as well, where people can text HANDS followed by their reasoning to 80010 – this really engages your audience maintaining or improving your relationship with who are effectively your customers.
SMS messaging can be a one-way, or a two-way affair. Sending coupons, sale notifications, or event announcements are all one-way messaging. The recipient doesn’t need to reply in order to use the information sent. In two-way messaging though, recipients can reply to your messages. And that makes it much more interesting, engaging, and potentially a lot more work to manage.
What do 5,000 marketers from ten different countries say about SMS? It’s great, and we’re going to do more of it. Well, that’s the gist of the results in the Salesforce 2015 State of Marketing Report. Mobile marketing has taken a central place in most company’s strategies, and SMS is a growing part of it. Here are some key statistics from the report.
SMS marketing is one of the most effective and efficient marketing channels currently available, enabling businesses to directly communicate with their target customers. If you're considering building your first SMS marketing campaign, or you have already ran a campaign but achieved limited success, read on to see how you can build an effective SMS marketing campaign to achieve your business objectives.
The British Equestrian Trade Association’s findings from their National Equestrian Survey 2015 put the economic value of the equestrian sector at £4.3 billion of consumer spending across a wide range of goods and services, with the average spend per horse during the same year at £3600. It is an incredibly varied industry encompassing all types of businesses from sole traders making a living in remote areas to multinational companies. Their customer base typically tends to be busy people who lead largely outdoor lifestyles so the obvious and most effective means of communicating with them is by mobile phone, yet very few equestrian businesses appear to be utilising SMS text messaging marketing. So how could businesses in this sector benefit from this method of marketing?