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Mobile Marketing

News, tips & advice from FastSMS

Mobile marketing refers to a wide range of activities that businesses can use to promote their business or achieve efficiencies in their operations. The “Mobile” bit implies that these interactions occur between the business and the mobile devices of its customers or potential customers – i.e. to and from their phones, tablets and to some extent laptops.

The main element of this is SMS Marketing where text messaging is used to build opted in mailing lists, promote brand awareness, publicise events and distribute special offers.

Inbound SMS marketing persuades potential customers to text into a Shortcode or Virtual Mobile Number a response that includes permission to send them further marketing messages. This might include competitions, voting campaigns or basic enquiries. Once you have acquired an opted-in list you can run outbound SMS marketing campaigns to share product information, special offers, opening hours, event notifications and much more.

Mobile marketing also covers banner advertising on mobile websites and Bluetooth Proximity marketing. This is a technique where a retail premise can send out marketing messages to passers-by via Bluetooth.

Read the posts below for lots of examples of how Mobile Marketing works. You can also view our detailed Mobile Marketing Guide.


The Information Commissioner’s Office (ICO) issued seven monetary penalties against companies this year. We’ve read through them all – so you don’t have to – and discovered two lessons every company should learn about SMS marketing if they want to be successful.

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In many of our previous posts, we have discussed the whys and hows of SMS marketing, listing the benefits, and the impacts on lead generation. There’s no doubt that by employing a marketing strategy that uses business SMS as a medium that your processes will become more efficient and your leads will become more targeted, meaning a better ROI. Here we will look at the best practices for SMS marketing to ensure your campaigns are offering the best for you and your users.

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In marketing, everyone wants to be more influential and persuasive in order to build loyalty and return custom. To gain the highest ROI, businesses want their marketing campaigns to speak to every individual in such a way that makes them feel connected and yet, with every will in the world, an SMS marketing campaign is only going to achieve this high conversion and success if it manages to tap into consumer psychology.

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There's no better time to take a closer look at SMS marketing - could it fit your marketing strategy? What should be at the forefront of your mind when you look at whether SMS could fit with your business? Here we've highlighted five things you should know before getting started.

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