SMS Case Study: Bromyard Slogan Competition
Here’s an interesting SMS case study about how the town of Bromyard in Herefordshire recently ran a text based Town Slogan campaign to increase awareness of the town’s many attractions. Participants were encouraged to text the word “BROMYARD” plus their suggested slogan to 80010 with a prize of a £40 shopping voucher for the winner.
There were a large number of entries, some sensible – “The Town of Festivals”, and some less so – “Just Like Trumpton”, but the winner was selected by the Town Council as “The Jewel in the Downs” and has been adopted in all the town’s publicity. But there were certainly far more entries than would have been achievable by more conventional means.
The unusual way of running the poll attracted newspaper, radio and TV coverage, with the winner coming from as far away as Walsall, having heard of the competition on Central News. His father had run a café on Bromyard High Street in the 50’s and 60’s and he particularly remembered going up to Bromyard Downs as a boy, hence his suggested slogan.
Competition organiser, Pippa Hughes, explained:
“FASTSMS made it really easy for us to set up and run the competition and although it cost very little the publicity generated by the campaign really put the town on the map. We are now planning a range of other Premium SMS campaigns to help publicise the town and the activities taking place over the next few months.”
If you’re interested in running your own competition campaign, or using SMS to promote any element of your business or organisation call us on 0800 954 5305 or visit https://fastsms.co.uk/solutions/
Related Articles
A FastSMS 10 year anniversary interview
3 Ways Travel Agencies Can Take Full Advantage of SMS Messaging
The recent weather likely has many people thinking about their summer holiday. It's great news for travel agents looking to book ahead for the coming months. If you're a travel agent, SMS messaging is fast becoming a primary way to communicate with your clients.
3 Common Errors That Will Ruin Your SMS Marketing
You worked hard to get those customers on your SMS marketing list. But now they are unsubscribing like crazy, or maybe just no longer responding to your messages. What happened? Maybe you’ve committed one of the following common, but easy to fix, errors that can completely drive your customers away.
Reservations: A Business SMS Use Case
The Power of SMS in Retail
10 Tips for Creating the Perfect Valentines Day SMS Campaign
If you run a florist or a restaurant, you may not think you need to run a Valentine's Day promotion beyond offering a special bouquet or a bottle of champagne with a meal. But any business can use SMS to add value to their marketing campaigns and to retain loyal customers, even those that don’t seem to be an obvious fit with the culture around Valentine’s Day.
5 Reasons Santa Should be Using SMS Marketing
What are SIM farms and why you want to avoid them
SMS Marketing for Your Takeaway Food Business
SMS marketing is one of the best and most versatile marketing methods you can use for your business. In the fast food and takeaway industry, using business text messaging is a great way to get right to your customers at the most important times. Hundreds of food delivery businesses are already using an SMS provider in the UK to target their key audience in a specific geographical area and, more importantly, increase sales in quiet periods.
