SMS Case Study: Bromyard Slogan Competition
Here’s an interesting SMS case study about how the town of Bromyard in Herefordshire recently ran a text based Town Slogan campaign to increase awareness of the town’s many attractions. Participants were encouraged to text the word “BROMYARD” plus their suggested slogan to 80010 with a prize of a £40 shopping voucher for the winner.
There were a large number of entries, some sensible – “The Town of Festivals”, and some less so – “Just Like Trumpton”, but the winner was selected by the Town Council as “The Jewel in the Downs” and has been adopted in all the town’s publicity. But there were certainly far more entries than would have been achievable by more conventional means.
The unusual way of running the poll attracted newspaper, radio and TV coverage, with the winner coming from as far away as Walsall, having heard of the competition on Central News. His father had run a café on Bromyard High Street in the 50’s and 60’s and he particularly remembered going up to Bromyard Downs as a boy, hence his suggested slogan.
Competition organiser, Pippa Hughes, explained:
“FASTSMS made it really easy for us to set up and run the competition and although it cost very little the publicity generated by the campaign really put the town on the map. We are now planning a range of other Premium SMS campaigns to help publicise the town and the activities taking place over the next few months.”
If you’re interested in running your own competition campaign, or using SMS to promote any element of your business or organisation call us on 0800 954 5305 or visit https://fastsms.co.uk/solutions/
Related Articles
A Checklist for Your First SMS Marketing Campaign
This year SMS marketing is predicted to become an even bigger piece of the mobile marketing pie. Businesses of every size will be launching their first ever campaigns. If you’re one of them, take a look at our handy SMS marketing checklist below to help you do it right from the very beginning.
Why You Need a Blacklist and What It Can Teach You
One of the major metrics in SMS marketing is how many people opt in to receive your messages. But there’s a flip side to that metric: how many people opt out. In the ideal world, no one would ever leave your list and instead continue to make purchases or support your organisation for as long as you decide to message them.
Advantages & Disadvantages of SMS Marketing
SMS marketing is very different to most other more traditional marketing tools, specifically because of its short-form, text only nature. This certainly shouldn't put you off though. We have put together our guide to both the best things about SMS marketing and some of the potential problems, and how to work around them.
4 Simple Steps to Staying Compliant When Using SMS Messaging
Yet another company (Quigley and Carter Limited) have been fined by the ICO for not having permission to send SMS messages. In this case, they had outsourced their marketing to a third party who then sent messages on their behalf. So is staying compliant with the regulations regarding SMS messaging so difficult? It doesn’t have to be.
How brands can maximise sales for Valentine’s Day 2021
The Psychology of SMS Marketing
In marketing, everyone wants to be more influential and persuasive in order to build loyalty and return custom. To gain the highest ROI, businesses want their marketing campaigns to speak to every individual in such a way that makes them feel connected and yet, with every will in the world, an SMS marketing campaign is only going to achieve this high conversion and success if it manages to tap into consumer psychology.
SMS Messaging Makes for Great Customer Service
It was late Thursday afternoon on a busy week when I heard the familiar jingle. I received a text message from the company I rented a DVD from about a week prior (I know, who rents DVDs these days - but stay with me). They wanted to ask if I’d forgotten about it, since I hadn’t yet returned it. Indeed I had forgotten.
On The Rise: 6 Changes in Marketing That SMS Can Help Exploit
While traditional advertising methods are declining, SMS marketing is increasing and it is a trend that looks likely to continue. Here are 6 recent marketing trends that open the door for you to take advantage through your next SMS marketing campaign.