sms buyers guide - a FastSMS archive - featuring the best of SMS Messaging

The SMS Buyers Guide is an independently produced guide to the questions you should ask when selecting a provider of SMS messaging services.

Fastsms are one of a small group of providers who “tick all the boxes” needed for supply of reliable and affordable text messages. The guide will open your eyes to some of the poor quality services on the market, primarily those who do not use Premium SMS direct connections to handle messaging. Indirect connections or “grey” routes work to a degree but many messages never arrive and, more seriously, many are delayed meaning the prospect you are trying to sell to might be woken at 3.00 am by a message from you!

A review of SMS industry developments in 2015

Posted on 29/12/2015

In Business SMS, News

Even though it's entrenched in our daily lives, mobile is still a relatively new technology that's suffering from growing pains. People and businesses are finding new and different ways to use smartphones which keeps everyone involved on their toes. One trend in particular is the growth of instant messaging (IM) apps. It was big news when Whatsapp sent more daily messages than were sent over SMS. Some called it the death knell of SMS messaging. Others said mobile was all about apps and notifications. They claimed the only way to engage customers is to get them into an app. SMS messaging was old technology and couldn't keep up. In reality though, SMS...

by Jordana Makin

ICO issues a huge fine for massive illegal SMS campaign

Posted on 19/11/2015

In Data Protection

ICO, the Information Commissioner's Office, has recently imposed a huge fine on direct marketing company Help Direct UK for sending illegal SMS messages.

...

by Jordana Makin

Sending SMS from Outlook is still easy

Posted on 10/11/2015

In User Information

The idea behind adding SMS from Outlook was that it would be easier to have access to your contacts from your mobile and your email all in one place. Knowing how SMS messaging was growing, Microsoft...

by Jordana Makin

So you want to send free SMS messages?

Posted on 22/10/2015

In Business SMS, User Information

If you're looking to send free SMS for your organisation, you'll probably start with a Google search to find someone that offers the service. So that's what I did too. It doesn't seem to matter which one you click on, you usually end up at a web page loaded with ads and a small area to enter your message and mobile number. I did find one that required registration, but I wasn't about to trust them with my information. Here's a summary though of what I found: They're just a...

by Jordana Makin

Bulk SMS may not be what you think it is

Posted on 15/10/2015

In User Information

Ask 10 people what Bulk SMS is and you're likely to get 10 different answers. Most of them though, will probably include some sense of sending a large amount of SMS messages. But beyond that it can get a bit confusing. Traditionally the term Bulk SMS referred to mass messaging available at cheap prices. Usually the routes for the messages were inferior (hence the cheap) with unreliable deliveries. Now though, if you Google the term you'll get both reputable service providers as well as many more dubious ones promising to send lots of messages for the cheapest pricing. The term has also gained in popularity with the rise of mobile marketing. And to many, Bulk SMS is synonymous with mobile marketing with SMS messages. It's not the same thing. Or at least it doesn't have to be. The problem is probably made worse by definitions such as the one on Wikipedia: "Bulk Messaging is the...

by Jordana Makin

sms buyers guide Tag

A review of SMS industry developments in 2015

ICO issues a huge fine for massive illegal SMS campaign

Sending SMS from Outlook is still easy

So you want to send free SMS messages?

Bulk SMS may not be what you think it is

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