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event promotion Tag

News, tips & advice from FastSMS

Event promotion can be effectively carried out using SMS marketing. Notifications of new events can be sent to subscribers as new events are announced providing opportunities for early bird sign-ups. Equally last minute offers can be broadcast to fill up unsold seats later in the cycle. Subscribers can be sent special offers for events that are similar to those previously attended and the subscriber database can be enhanced by texting competitions offering discounts, backstage passes, merchandise and other special offers.

SMS messaging is also useful for coordinating management of the event. Urgent messages can be transmitted to stage hands, security staff, ticket office and so forth. Delays can be notified, arrival times updated, bottlenecks identified and all efforts coordinated swiftly and effectively.

Whether it's a cinema, theatre or concert hall, your entertainment venue is missing a trick if it's not utilising SMS marketing to get those bums on seats. We take an in-depth look at how all kinds of entertainment venues can really make the most of SMS marketing.

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SMS coupons have redemption rates ten times email coupons. Averages run around 30%, but they could be as high as 45% for personalised messages. Even with those great numbers, retailers can still lose money to fraud. Find out how make sure customers only redeem your coupon once.

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With the continued rise of different and more diverse technologies in the social and mobile web, it would be easy to dismiss the potential benefits of SMS marketing - and that’s exactly the reason you shouldn’t. An SMS is the unexpected visit of a familiar friend, and there’s one demographic that embraces an old trusted ally in this new, noisy digital world more than anyone else: the millennials.

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The New York Times used the Olympics as an excuse to try a massive SMS experiment. They wanted reporter Sam Manchester to get personal with their thousands of readers using two-way SMS messaging. Read the blog to see if the experiment was a success or a failure.

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If you run paying events - music, drama, sport or even fine dining, training courses or workshops, you'll know the hardest seats to fill are the last few and they are also the most profitable if you can sell them. SMS is an immediate and compelling means of event promotion that can shift those last few places.

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