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News, tips & advice from FastSMS

Software and systems developers find it easy to use the fastsms API (Applications Programme Interface) to build SMS messaging capability into their applications. Increasingly solutions which have the capability of sending and receiving emails need the ability to handle inbound and outbound SMS text messages. As well as being offered two varieties of API – HTTP and XML – legacy systems can use the Email to SMS solution to send and receive texts without any change in the software itself other than changing the format of emails sent.

Fastsms recognise the value that developers bring to us and will whatever it takes to get you up and running. We provide technical guides, sample code and hands-on support to get you up and running. Furthermore we offer an Affiliate Scheme so that developers can receive payment for their customers usage of fastsms for the life of their account. We really welcome enquiries from developers so get in touch if you have an idea we can help you develop.

Have you ever been inside a Walmart or ASDA Supercentre? If you have, you’ll appreciate the possibility of what I’ll share in a moment. If you haven’t, try imagining walking into a store so big you can barely see one end from the other, where the shelves are packed with everything you might ever need, and staff who are often less than helpful (not everywhere mind you, but often). The point is you can get lost or frustrated if you’re trying to find a certain item that you need, or is on sale. Finding the right section is sometimes challenging, and even if you think you’re in the right spot you might not be.

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I came across an interesting article regarding the A2P market. It’s entitled “Growing Employment Rate to Benefit BFSI A2P SMS Market in Switzerland.” The contents summarise a new report from Transparency Market Research about the A2P market in Switzerland, specifically how it relates to BFSI or Banking, Financial Services, and Insurance (BFSI). You might be thinking that sounds boring rather than interesting, but what drew my attention was the relationship of employment to A2P SMS messaging.

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When you send an SMS message, do you ever wonder what happens after you hit the Send button? The message goes on a crazy trip, extremely fast, to get to the mobile you were trying to reach. The details of that journey vary a little depending on how you sent the message and the recipient, but most of the messages will travel through at least one SMS gateway to get to their destination. But what exactly is an SMS gateway anyway? In many respects it's as simple as the name implies: a gateway. Various mobile carriers all have their own computer systems and networks. In order for SMS messages to travel between networks, it has to leave one carrier's network and enter into another's gateway where it then is sorted and sent along its way. When you send messages from your mobile, your network takes care of all that sorting for...

When you think about your SMS marketing campaigns would you label them as fun? Is there any aspect of your SMS marketing or loyalty program that you think customers would call fun? If so, you're going to love what you read in this blog. If not, then you need to read this blog. It turns out that a little bit of fun and games can keep your customers more engaged – and more loyal.

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The benefit of using SMS messaging for authentication is that people have their mobiles with them all the time. It’s convenient for them to receive the passcodes quickly so they can get logged in and do their business, whatever that may be. At its simplest, the procedure goes something like this...