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SMS Marketing Blog

News, tips & advice from FastSMS

Posted on 15/12/2015
In Technical Information

When you send an SMS message, do you ever wonder what happens after you hit the Send button? The message goes on a crazy trip, extremely fast, to get to the mobile you were trying to reach. The details of that journey vary a little depending on how you sent the message and the recipient, but most of the messages will travel through at least one SMS gateway to get to their destination. But what exactly is an SMS gateway anyway? In many respects it's as simple as the name implies: a gateway. Various mobile carriers all have their own computer systems and networks. In order for SMS messages to travel between networks, it has to leave one carrier's network and enter into another's gateway where it then is sorted and sent along its way. When you send messages from your mobile, your network takes care of all that sorting for...

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Posted on 10/12/2015
In Mobile Marketing

Earlier this year there was big news. WhatsApp users were sending more messages each day than SMS users were sending. According to the Telegraph, WhatsApp was 50% more popular than SMS messaging. And the truth is the number of SMS messages sent each day has declined over the last few years. In the UK it was down almost 25% from 2012 to 2013. But is that the whole picture?

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Posted on 08/12/2015
In Use Cases

For travel agencies, SMS messaging allows you to connect with travellers on a one-to-one, or one-to-many basis, yet still be personal. How can that be? People guard their mobile numbers and only share them with the people or businesses they really want to hear from. It's their personal number after all, and they won't hand it out to just anyone.

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Posted on 03/12/2015
In Technical Information

At the University of California, San Diego researchers found a security flaw that let them access a car's systems. They demonstrated their findings at Usenix, a security conference held in Washington DC. In the video below you can watch how they send SMS messages to control the Corvette after hacking in using a security vulnerability. The vulnerabilities they found weren't with the...

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