You’d think a large, multinational company would have all the resources and planning it needed to run an SMS marketing campaign. But that isn’t always the case apparently. Find out the big mistake this one company made and how you can avoid doing the same thing in this blog.
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When it comes to SMS marketing, a large number of small to medium sized businesses often consider it to be a tactic that is only used by large corporations. It can however, when used correctly, transform your marketing efforts.
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Technology has changed how companies operate in recent decades. It’s changed how employees work too. Successful companies are taking advantage of these changes, specifically mobile phones and SMS messaging. Read our blog to see five ways you can use SMS messaging in your business.
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SMS is a very personal method of communication that is ideally suited to customer service. Where email can seem lazy and automated phone responses uncaring, the mobile inbox communicates directly with the user, for whom the phone is often their go-to device.
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We’re all familiar with shortcodes without actually knowing what they are. Shortcodes are the 5 to 6 digit numbers that businesses use for sending and replying to their text messages. To keep costs low and to get into the mobile space as quickly as possible, your small business needs a shared shortcode, here's why.
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