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SMS Marketing Blog

News, tips & advice from FastSMS

Posted on 10/04/2020
In Public Authority

With the range of services provided by councils being as varied as it is, the range of threats that can affect those services can also be just as large. Whether it be adverse weather conditions causing school/facility closures, major roadworks notifications, internal IT system failures, or health and safety alerts, forward-thinking local governments should always be prepared for the worst-case scenario. There are two main points to take into account for this when planning an effective communications strategy. Firstly – the speed at which messages can be sent to staff/residents, and also the ability to make sure they have been delivered/read. Secondly, making sure that your message can be delivered to every recipient required. Mobile messaging tools like SMS stand out as an excellent option at this point. They’re delivered almost instantly, and nearly all of the UK’s population now own a mobile device with SMS support. Why SMS should form part of...

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Posted on 03/04/2020
In Healthcare

There’s no denying that the NHS has been under increased strain over the last few years with staff shortages, increased waiting times and an unprecedented number of nurses leaving the profession. With the latest COVID-19 developments, looking for ways to relieve some of this pressure is of paramount importance. At FastSMS we believe that the introduction of technology can help to support the NHS and its patients during the toughest of times. One of the problems that we face at present is how to look after those patients already requiring treatment without putting them at risk of contracting the virus when visiting a hospital. Below are some examples of how SMS has been used to help people with long-term conditions. Managing chronic conditions SMS can be of great help in managing chronic conditions without any personal contact. Researchers at The George Institute for Global Health in Sydney conducted a clinical trial which evaluated...

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Posted on 03/04/2020
In Business Continuity

At present, business continuity will be one of the top priorities for most businesses across the globe. Many organisations will have created a Business Continuity Plan that prepares them for a situation, such as having their entire workforce being home based. However, if this isn’t the case, we have highlighted a few key points that you can follow to ensure that having a remote workforce will have minimal impact on your business. Internet One of the most vital pieces of technology that remote workers require is a strong, reliable internet connection. Today many businesses operate in the digital sphere. This means that the majority of activities that keep a business running, such as marketing, sales, customer service, product and engineering, should be able to continue to run as normal, as long as they have an internet connection. It would be rare for a person of working age to not have the internet installed in...

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Posted on 03/04/2020
In Business Continuity

According to PwC’s Global Crisis Survey 2019, 69% of leaders have experienced at least one corporate crisis in the last 5 years — with the average number being 3. Some companies emerge from a crisis unscathed – in some cases performing more strongly after the crisis than prior to it – and this blog post is designed to identify the best practices for SMEs. The overwhelming difference between successful and unsuccessful crisis management is planning, with 54% of prepared organisations coming out on top, compared to 30% of unprepared organisations. Moreover, plans that were tested and refined led to these companies being 4 times more likely to weather the storm. However, you can’t plan for every eventuality, so the best place to start is by considering what’s most likely to happen to your business. 1. Assess risks as they apply to *your* business – there is no ‘one size fits all’ plan Are your premises at risk of...

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Posted on 26/09/2019
In Business SMS

As we all know SMS is an incredibly effective tool for businesses, whether it is being used for appointment reminders, customer support, important information, delivery notifications or marketing and promotions - SMS works incredibly well. In fact no matter what the message is, or what the business sector is, SMS has the ability to reach millions of customers, instantly and effectively in a simple click. SMS over the years has not really changed since the first message was sent over 25 years ago. The incredible open rate of 98%, makes it an incredibly powerful method of communication for businesses to communicate with their customers on. Simple straight to the point text, followed by a website link or call to action, means it is amazingly effective for businesses. But what if you could boost the conversion rate of your SMS campaign further? Our new feature SMS Web Pages lets you send a bespoke mobile landing...

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