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SMS Marketing Blog

News, tips & advice from FastSMS

Posted on 23/05/2017
In Mobile Marketing

Is your social media struggling? Read this article to learn how businesses of every shape and size can use SMS messaging to drive social media engagement and generate revenue from increased brand exposure. Whether the goal is to support a one-off sales campaign or a long term drive to increase reach, SMS messaging offers an unparalleled opportunity to make your brand's voice heard in the increasingly noisy social media space.

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Posted on 22/05/2017
In Customer Support

SMS marketing is defined by the use of text messaging to convey deals, offers or information to customers. When it's used properly, SMS is a high-return and low-cost marketing method with the ability to provide your business with a stable and effective platform for reaching customers. The main goal of an SMS campaign is a conversion; you want the recipient to perform an action as a result of reading the text message, so it's important to know what your customers will most appreciate. For a truly effective SMS marketing campaign, simply follow a few customer-centric guidelines.

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Posted on 18/05/2017
In Use Cases

We look at how SMS Marketing can help gyms, saunas, solariums or other any other kind of membership based businesses in the health and fitness sector generate substantial ROI by unlocking the value of lapsed memberships. With a simple strategy, you can bring former members back on board and turn them back into loyal customers.

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Posted on 17/05/2017
In SMS Guides

What’s the one thing that every marketing campaign needs? An audience! So, how do you create a database of subscribers? Natural curiosity and the British passion for “bargains” may be strong enough reasons for some to offer up their mobile numbers. However, to get substantial numbers of customers - or potential customers - to opt-in to your SMS campaigns you will need planning and care.

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Posted on 15/05/2017
In Mobile Marketing

The drive to earn and retain consumer loyalty is big business in the UK. Increasingly, companies are grasping the important role SMS text messaging can play in this. Customers’ mobile phone numbers are gold dust. The most forward-looking companies are developing systems to encourage customers to opt-in. Then, they are structuring SMS campaigns to build loyalty and reap maximum commercial advantage from it.

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