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SMS Marketing Blog

News, tips & advice from FastSMS

New inventive ways are being born everyday on how you can use the power of the mobile phone to enhance your business. Financial Services, Retail, Recruitment, Education, Food and Hospitality - every business sector is using SMS marketing. When it comes to marketing, every business is different and every customer is different, you need to find what works for your business and your customers. However there are certain things that just work. For example a text message just works. If you get a text message, you open it and read it. In fact 98% of all text messages are read, and this is exactly why mobile marketing is so powerful for businesses. Well here are just 6 ways businesses are using mobile marketing to enhance their business. Promotional campaigns  The best way to spread the news about your offer, sale or discounts is by a text message. A mobile marketing campaign will make sure that all...

These days there are lots of different ways that a retailer can market their business, gone of the days of just putting an advert in a magazine and hoping for an influx of purchases. With the birth of the smartphone has come world’s of opportunity, you no longer need a brick and mortar shop, or have to sell to the people in your town, you can exist only online and sell to anyone in the world. Along with the smartphone has come lots of different ways to advertise your business, from Google PPC to social media, but one marketing channel is standing out above the rest. It’s worlds apart in it’s open rates, response rates and it’s effectiveness. It’s simple, quick, convenient and inexpensive. What makes mobile marketing so great, is that every message you send you can virtually guarantee that it will be read by the recipient. For this very reason...

To put it quite simply, the text message simply cannot be beat when it comes to trying to get your message across. It’s open and response rates are far, far superior to any other channel, and this is why we have seen many businesses and organisations sending their mission critical messages and transactions, through SMS and they now see it as their primary method for communicating. The latest Ofcom report revealed exactly why mobile marketing is so effective - read here NHS appointments, Dentist appointments, Bank notifications are all now using SMS for important notifications and news, and now it’s the time for the US Government.  On Thursday the 20th September the US Government will be sending out a text message to every US mobile phone, to test it’s Emergency Alert System, which alerts the public about any possible future National emergencies. This type of thing is perfect for SMS, you could not...

One of the great things about working with SMS marketing is that so many different types of businesses can use it, every business sector has a different way of using mobile marketing to suit their business, to help build, develop and improve their business. We love to see all the different weird and wonderful businesses here at Fastsms, from solicitors to accountants, from retail shops to restaurants - we have them all here at Fastsms. The Lawn People are not your average business. They are the turf experts, they cater and take care of thousands of lawns across the country. They offer complete bespoke treatment and care for every individual lawn, and with the help of SMS marketing they are really growing. Businesses love SMS marketing because it’s simple, cost effective, time efficient, and incredibly responsive compared to other marketing channels. “We love it. It’s easy and simple and our customer prefer a text...

With any marketing channel there is certainly a bit of trial and error. You need to try new things and experiment to see what works and what doesn’t. Every business is different and these things can vary from sector to sector, and business to business. However when trying and experimenting with new marketing channels, it is a lot easier to make mistakes and wrong moves. Mistakes happen. But no business wants to make them if they can help it, and some can be very costly. Mobile marketing is a fantastic method of marketing and business communication. One of the reasons SMS marketing is so successful, responsive and effective as a marketing channel, is because it is on such a personal device. However because it is so personal it is imperative to get the fundamentals right within your mobile marketing messages. So below are 5 common marketing mistakes that if you avoid should help get...