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SMS Marketing Blog

News, tips & advice from FastSMS

Businesses of all shapes, sizes and industries, are using SMS to communicate with their customers. Everyday we are seeing new and innovative ways that businesses are utilising the power of SMS to further their business, whether that be through sending appointment reminders, confirmations, delivery notifications, customer support or marketing and promotions - SMS can really help every business. But why are so many businesses jumping on the SMS band wagon to communicate with their customers? We take a look at the main benefits of business SMS.  Benefits of business SMS Open rate Probably the biggest and best feature of SMS is it’s fantastic open rate that just simply cannot be matched by any other communication channel. SMS has an eye-watering 98% open rate. Email open rate is 20% (Source: Gartner) Response rate This open rate means that SMS also yields an amazing response rate, meaning that it’s perfect for marketing and promotions, as well as appointment reminders. SMS response...

The mobile phone has opened up an endless amount of opportunities for businesses to connect and communicate with their customers in new and improved ways, gaining better open rates, response rates, as well as being quick, easy and cost effective for the business. It goes without saying that customers desire and preference has now moved or is moving to a more mobile solution. The mobile phone offers customers a more convenient and familiar method of communication, as well as being instant. There are many different successful business use cases for SMS currently, from marketing and sales, through to customer support and SMS appointment reminders.  One specific area that has really been revolutionised through SMS, is business SMS notifications. With most people being in constant contact with their mobile phone at all times, if a business needs to send important information, transactional messages or notifications to their customers, then SMS is the perfect communication method...

The recruitment sector has completely fallen in love with business SMS, and for some very good reasons! Too long has the communication between recruiter and candidate been underperforming, often inconvenient for the candidate and not time efficient for the recruiter, leaving recruiters searching for answers. Well SMS is answering those questions with aplomb.  Many of the main benefits and plus points associated with SMS, are exactly what recruiters and candidates are looking for when it comes to communication. Speed The recruitment game is very fast-paced, fast and instant communication is needed to be able to talk between the candidates and recruiter themselves effectively.  On average 90% of all text messages are read within 3 minutes (Source Gartner) So certainly speed is one of the main factors that SMS can offer recruitment as a business communication tool. SMS allows recruiters to send details about job roles and candidates to read the messages instantly and then reply or...

Business SMS is one of the most powerful and effective communication methods for businesses around today. With many businesses from small start-ups to large corporate enterprise businesses taking full advantage of the benefits of SMS to enhance their business. Benefits of Business SMS Quick and easy Sending an SMS message is quick and easy, especially with FastSMS. Simply write your message and then either enter your specific number that you want the message to go to, or select a specific contact group, which could have hundreds of thousands of contacts in. Low cost There is no need for any designers to create expansive and elaborate designs, no need to hire a Google ads expert, it’s a simple effective message that could reach thousands of customers. With FastSMS you could send out a marketing campaign to 10 thousand people for £360. Effective The best thing of all about business SMS, is it’s immensely effective. 98% of all text...

The hesitation around using SMS for important business communications, has well and truly been lifted, the flood gates to better business communication has opened. Banks, Hospitals and even Governments are now all using SMS to communicate. Last year the US Government used SMS to test its Emergency Alert System, which alerts all US public about any possible National emergencies – for more info click here. In the early adoption of SMS as a business communication tool, businesses gained huge response rates and successes with marketing, promotions and offers. However there were reservations about sending more important information and tasks through SMS – this has now completely changed. SMS provides a communication tool that is instant, convenient and familiar to customers, meaning they respond and engage more with an SMS. Which in turn provides the businesses with an incredibly effective method of communication. So businesses are now actively looking to put more information and...