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SMS Marketing Blog

News, tips & advice from FastSMS

Healthcare practices need to consider what their patient communications would look like should situations out of their control arise, and affect the way that they care for patients. From adverse weather conditions leading to the suspension of services, or emergency health concerns requiring fast and widespread messaging, providers need to make plans now to limit the impact. The speed at which communications can be sent to patients, and also making sure that all of your patients receive the communication, are the critical success factors. This is where mobile-messaging tools like SMS come into play. They’re delivered almost instantly and most of the UK population now own a mobile device that will support SMS. What are the benefits of using SMS for emergency communications in the healthcare sector? 95% of text messages will be opened by your patients (Esendex) 90% of your patients will read a text that you send them within 3...

With the range of services provided by councils being as varied as it is, the range of threats that can affect those services can also be just as large. Whether it be adverse weather conditions causing school/facility closures, major roadworks notifications, internal IT system failures, or health and safety alerts, forward-thinking local governments should always be prepared for the worst-case scenario. There are two main points to take into account for this when planning an effective communications strategy. Firstly – the speed at which messages can be sent to staff/residents, and also the ability to make sure they have been delivered/read. Secondly, making sure that your message can be delivered to every recipient required. Mobile messaging tools like SMS stand out as an excellent option at this point. They’re delivered almost instantly, and nearly all of the UK’s population now own a mobile device with SMS support. Why SMS should form part of...

There’s no denying that the NHS has been under increased strain over the last few years with staff shortages, increased waiting times and an unprecedented number of nurses leaving the profession. With the latest COVID-19 developments, looking for ways to relieve some of this pressure is of paramount importance. At FastSMS we believe that the introduction of technology can help to support the NHS and its patients during the toughest of times. One of the problems that we face at present is how to look after those patients already requiring treatment without putting them at risk of contracting the virus when visiting a hospital. Below are some examples of how SMS has been used to help people with long-term conditions. Managing chronic conditions SMS can be of great help in managing chronic conditions without any personal contact. Researchers at The George Institute for Global Health in Sydney conducted a clinical trial which evaluated...

At present, business continuity will be one of the top priorities for most businesses across the globe. Many organisations will have created a Business Continuity Plan that prepares them for a situation, such as having their entire workforce being home based. However, if this isn’t the case, we have highlighted a few key points that you can follow to ensure that having a remote workforce will have minimal impact on your business. Internet One of the most vital pieces of technology that remote workers require is a strong, reliable internet connection. Today many businesses operate in the digital sphere. This means that the majority of activities that keep a business running, such as marketing, sales, customer service, product and engineering, should be able to continue to run as normal, as long as they have an internet connection. It would be rare for a person of working age to not have the internet installed in...

According to PwC’s Global Crisis Survey 2019, 69% of leaders have experienced at least one corporate crisis in the last 5 years — with the average number being 3. Some companies emerge from a crisis unscathed – in some cases performing more strongly after the crisis than prior to it – and this blog post is designed to identify the best practices for SMEs. The overwhelming difference between successful and unsuccessful crisis management is planning, with 54% of prepared organisations coming out on top, compared to 30% of unprepared organisations. Moreover, plans that were tested and refined led to these companies being 4 times more likely to weather the storm. However, you can’t plan for every eventuality, so the best place to start is by considering what’s most likely to happen to your business. 1. Assess risks as they apply to *your* business – there is no ‘one size fits all’ plan Are your premises at risk of...