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SMS Marketing Blog

News, tips & advice from FastSMS

There are many effective channels available for businesses to communicate with their workforce, such as email, phone or letters. However, during a crisis, speed and reach are two of the most important factors to consider when looking to send emergency communications, two qualities that play to the strengths of SMS. Most people will have a smartphone to hand throughout the day, in fact according to The Guardian the average person picks up their phone 58 times a day. This close connection to our phones makes SMS one of the most effective ways to communicate time critical information to your staff. With an impressive 95% open rate, your emergency message will be received and read in record time. Business continuity plans normally include messages that need to be broadcast to all staff. However, a call to action or the ability to respond are often overlooked, leaving the recipient unable to interact with the message and the sender...