• Call Us: 0800 954 5305
  • Login
 

SMS Marketing Blog

News, tips & advice from FastSMS

There’s no denying that the NHS has been under increased strain over the last few years with staff shortages, increased waiting times and an unprecedented number of nurses leaving the profession. With the latest COVID-19 developments, looking for ways to relieve some of this pressure is of paramount importance. At FastSMS we believe that the introduction of technology can help to support the NHS and its patients during the toughest of times. One of the problems that we face at present is how to look after those patients already requiring treatment without putting them at risk of contracting the virus when visiting a hospital. Below are some examples of how SMS has been used to help people with long-term conditions. Managing chronic conditions SMS can be of great help in managing chronic conditions without any personal contact. Researchers at The George Institute for Global Health in Sydney conducted a clinical trial which evaluated...

At present, business continuity will be one of the top priorities for most businesses across the globe. Many organisations will have created a Business Continuity Plan that prepares them for a situation, such as having their entire workforce being home based. However, if this isn’t the case, we have highlighted a few key points that you can follow to ensure that having a remote workforce will have minimal impact on your business. Internet One of the most vital pieces of technology that remote workers require is a strong, reliable internet connection. Today many businesses operate in the digital sphere. This means that the majority of activities that keep a business running, such as marketing, sales, customer service, product and engineering, should be able to continue to run as normal, as long as they have an internet connection. It would be rare for a person of working age to not have the internet installed in...

According to PwC’s Global Crisis Survey 2019, 69% of leaders have experienced at least one corporate crisis in the last 5 years — with the average number being 3. Some companies emerge from a crisis unscathed – in some cases performing more strongly after the crisis than prior to it – and this blog post is designed to identify the best practices for SMEs. The overwhelming difference between successful and unsuccessful crisis management is planning, with 54% of prepared organisations coming out on top, compared to 30% of unprepared organisations. Moreover, plans that were tested and refined led to these companies being 4 times more likely to weather the storm. However, you can’t plan for every eventuality, so the best place to start is by considering what’s most likely to happen to your business. 1. Assess risks as they apply to *your* business – there is no ‘one size fits all’ plan Are your premises at risk of...

As we all know SMS is an incredibly effective tool for businesses, whether it is being used for appointment reminders, customer support, important information, delivery notifications or marketing and promotions - SMS works incredibly well. In fact no matter what the message is, or what the business sector is, SMS has the ability to reach millions of customers, instantly and effectively in a simple click. SMS over the years has not really changed since the first message was sent over 25 years ago. The incredible open rate of 98%, makes it an incredibly powerful method of communication for businesses to communicate with their customers on. Simple straight to the point text, followed by a website link or call to action, means it is amazingly effective for businesses. But what if you could boost the conversion rate of your SMS campaign further? Our new feature SMS Web Pages lets you send a bespoke mobile landing...

You have read all the wonderful reviews about how customers are getting very positive experiences from SMS, and how businesses are receiving huge benefits and responses from business SMS. However, your SMS adventure has not quite lived up to your expectations, and not exactly gone to plan for you.   But why? Well, we take a look at some of the reasons why your SMS could be missing the mark. Not clearly stating who you are Seems an obvious one, however sometimes this can be missed. Make sure you set your Sender ID to your business name so your customers immediately know who the message is from and there is automatically some trust in the message. Also if you are sending from a virtual mobile number and are looking for replies, make sure you state who you are in the body of the message. Off the mark content Is your message too long? Are you using text speak?