Mobile Marketing Campaign: Database Builder
So you recognise the potential of mobile marketing, but now you’re wondering how to collate mobile numbers of potential customers who not only opt-in to receive messages but have a genuine interest in your product or service…
There are many ways in which this can be done, you may already have the data on file in customer profiles, you may choose to buy it in if targetting a particular sector with a mass broadcast or you can run a Database Builder campaign.
When launching a Database Builder campaign you will publish your number and invite potential customers to text in registering their interest. It might sound like not many people would go for this, however its all about being creative about it, and giving a simple example will show that these sort of campaigns are all around you…
Database Builder Example: A chocolate manufacturer wants to poll opinion on its latest chocolate bar, so the wrapper invites customers to text in with their thoughts. The numbers are logged in a Database Builder campaign so that the customers can be invited to take part in other SMS events later.
One that you may be more familiar with is a recent campaign by Walkers Crisps where they advertised six new flavours, amongst them were things like Cajun Squirrel, Hoi Sin Duck, Fish and Chips, and Builders Breakfast (which i think won it) – anyway, as well as on TV adverts there were lots of posters in pubs inviting people to text in their vote for their favourite new flavour which would become permanent.
I don’t know the figures, but I’m sure Walkers now have a lot of new opt-in information they can use for future campaigns, and those who showed enough interest in the product to vote in will be the audience.
To find out about getting your campaign up and running visit our dedicated Mobile Marketing page or call us on 0800 954 5305.
Related Articles
10 Tips for Creating the Perfect Valentines Day SMS Campaign
If you run a florist or a restaurant, you may not think you need to run a Valentine's Day promotion beyond offering a special bouquet or a bottle of champagne with a meal. But any business can use SMS to add value to their marketing campaigns and to retain loyal customers, even those that don’t seem to be an obvious fit with the culture around Valentine’s Day.
SMS Marketing for the Beauty Industry
In the 21st century, it’s easy to lose track of all the technology needed to make you the biggest profit and improve your reputation. With our simple SMS services, you can drag your business into the modern age with relative ease, reducing missed appointments and increasing your bottom line.
How Many Characters can I use for SMS Marketing? [Infographic]
How SMS Marketing can Save Workplace Training Providers Time & Money
How work based education providers can take advantage of SMS Messaging to boost attendance and reduce the time and costs associated with arranging and re-arranging training sessions. Read this article to learn how private education and training companies can benefit from simple SMS confirmations and reminders with some illustrative examples. We also briefly explore the possibilities offered by automated responses using SMS keywords in conjunction with a virtual mobile number.
SMS Mаrkеtіng fоr Main Dealers
The benefits of virtual mobile numbers and short code SMS
Pagers vs. SMS Messaging for Emergency Services
For decades, all kinds of emergency personnel relied on pagers to communicate with each other and their organisations. The system was created long before the days of mobile phones or even text messaging. But now things are changing, as we explain in this blog post.
SMS Messaging for B2B Marketing
Ask most individuals and they will tell you that they generally use SMS messaging for personal communications. For B2B marketers, this single assumption often leads to this powerful channel being completely ignored. Whilst it may be true that most messages sent by individuals are indeed personal in nature, this is not necessarily the same for messages they receive. Read on to learn why SMS messaging has huge potential in B2B marketing and how to use it to increase ROI and engagement.
Should You Tease Your SMS Marketing List?
Teasing is a tried and true marketing technique. But there’s a lot you can learn from some recent examples in the video game industry. In particular, how you can create the same kind of frenzy in your SMS list – but only if you do it right.
The New York Times, Olympics, And SMS Messaging
The New York Times used the Olympics as an excuse to try a massive SMS experiment. They wanted reporter Sam Manchester to get personal with their thousands of readers using two-way SMS messaging. Read the blog to see if the experiment was a success or a failure.