Mobile Marketing Campaign: Database Builder
So you recognise the potential of mobile marketing, but now you’re wondering how to collate mobile numbers of potential customers who not only opt-in to receive messages but have a genuine interest in your product or service…
There are many ways in which this can be done, you may already have the data on file in customer profiles, you may choose to buy it in if targetting a particular sector with a mass broadcast or you can run a Database Builder campaign.
When launching a Database Builder campaign you will publish your number and invite potential customers to text in registering their interest. It might sound like not many people would go for this, however its all about being creative about it, and giving a simple example will show that these sort of campaigns are all around you…
Database Builder Example: A chocolate manufacturer wants to poll opinion on its latest chocolate bar, so the wrapper invites customers to text in with their thoughts. The numbers are logged in a Database Builder campaign so that the customers can be invited to take part in other SMS events later.
One that you may be more familiar with is a recent campaign by Walkers Crisps where they advertised six new flavours, amongst them were things like Cajun Squirrel, Hoi Sin Duck, Fish and Chips, and Builders Breakfast (which i think won it) – anyway, as well as on TV adverts there were lots of posters in pubs inviting people to text in their vote for their favourite new flavour which would become permanent.
I don’t know the figures, but I’m sure Walkers now have a lot of new opt-in information they can use for future campaigns, and those who showed enough interest in the product to vote in will be the audience.
To find out about getting your campaign up and running visit our dedicated Mobile Marketing page or call us on 0800 954 5305.
When you think about your SMS marketing campaigns would you label them as fun? Is there any aspect of your SMS marketing or loyalty program that you think customers would call fun? If so, you're going to love what you read in this blog. If not, then you need to read this blog. It turns out that a little bit of fun and games can keep your customers more engaged – and more loyal.
SMS marketing is one of the most effective and efficient marketing channels currently available, enabling businesses to directly communicate with their target customers. If you're considering building your first SMS marketing campaign, or you have already ran a campaign but achieved limited success, read on to see how you can build an effective SMS marketing campaign to achieve your business objectives.
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Have you ever found yourself rolling your eyes as you typed the same text into yet another SMS message? Businesses and organisations often send out the same messages at different times to different people. Things like appointment confirmations, a thank you for purchases made, information on a product or link to a web resource.
Tone of voice is important in all business communications, from letters to direct mail campaigns. The way you speak to clients is all of a part of the image you create in their minds of your brand. As short as they are, this also applies to business text messaging. It may even be more important to get the language and tone right in your messages, particularly your SMS marketing, than in an emailed leaflet.
Take a few minutes to watch a video of our Technical Director and Operations Director showing off our new office space in Worcestershire. Then get to know our team as they discuss what they like best about the office.
One of the greatest advantages of SMS marketing is the ability to be personal. This gives the opportunity to engage customers based on any number of actions such as purchases and registrations. Some people call this kind of marketing "just-in-time" which describes the concept really well.
With the continued rise of different and more diverse technologies in the social and mobile web, it would be easy to dismiss the potential benefits of SMS marketing - and that’s exactly the reason you shouldn’t. An SMS is the unexpected visit of a familiar friend, and there’s one demographic that embraces an old trusted ally in this new, noisy digital world more than anyone else: the millennials.