Mobile Marketing Campaign: Database Builder
So you recognise the potential of mobile marketing, but now you’re wondering how to collate mobile numbers of potential customers who not only opt-in to receive messages but have a genuine interest in your product or service…
There are many ways in which this can be done, you may already have the data on file in customer profiles, you may choose to buy it in if targetting a particular sector with a mass broadcast or you can run a Database Builder campaign.
When launching a Database Builder campaign you will publish your number and invite potential customers to text in registering their interest. It might sound like not many people would go for this, however its all about being creative about it, and giving a simple example will show that these sort of campaigns are all around you…
Database Builder Example: A chocolate manufacturer wants to poll opinion on its latest chocolate bar, so the wrapper invites customers to text in with their thoughts. The numbers are logged in a Database Builder campaign so that the customers can be invited to take part in other SMS events later.
One that you may be more familiar with is a recent campaign by Walkers Crisps where they advertised six new flavours, amongst them were things like Cajun Squirrel, Hoi Sin Duck, Fish and Chips, and Builders Breakfast (which i think won it) – anyway, as well as on TV adverts there were lots of posters in pubs inviting people to text in their vote for their favourite new flavour which would become permanent.
I don’t know the figures, but I’m sure Walkers now have a lot of new opt-in information they can use for future campaigns, and those who showed enough interest in the product to vote in will be the audience.
To find out about getting your campaign up and running visit our dedicated Mobile Marketing page or call us on 0800 954 5305.
Related Articles
How to build up your mailing list after GDPR
5 Steps For Tracking Your SMS Marketing Success
Ever wonder how well your SMS marketing campaign actually worked? If you’re sending SMS messages with links for your customers to follow, it’s actually fairly simple to set up a system for tracking your success. Read on to find out how.
10 Killer SMS Strategies
Nowadays, there are an increasing amount of companies using SMS marketing, but you can stay ahead of the trend by using it more wisely with our killer strategies list. Best used as part of your marketing mix, alongside other strategies, this should complement other points of contact and deliver an intuitive and responsive customer service that is unrivalled by competitors.
5 Top Converting Power Words for SMS Marketing
How to Increase Retail Foot Traffic with SMS Marketing
Here's a great real life example of how a retailer used text messaging to offer out a discount voucher to customers who had visited their store. Their approach is simple and intelligent and very focused on one segment of their customer base, those who had recently visited a store.
SMS Mаrkеtіng for Wеb Dеѕіgn and Digital Marketing Agеnсіеѕ
SMS Marketing for Community & Amateur Sports Clubs
There’s still time to create an SMS campaign for Black Friday
Why Your SME Needs a Shared Shortcode
We’re all familiar with shortcodes without actually knowing what they are. Shortcodes are the 5 to 6 digit numbers that businesses use for sending and replying to their text messages. To keep costs low and to get into the mobile space as quickly as possible, your small business needs a shared shortcode, here's why.
21 Ready-to-Send Business Text Messaging Alerts
SMS marketing is a great addition to your business and overall marketing efforts. It can be daunting to get going, however, and the 160 character limit (or 456 characters if using fastsms) leaves a lot of people wondering exactly what they should say. To help you out, we've compiled 21 ready-to-send business text messaging alerts.