Mobile Marketing Campaign: Database Builder
So you recognise the potential of mobile marketing, but now you’re wondering how to collate mobile numbers of potential customers who not only opt-in to receive messages but have a genuine interest in your product or service…
There are many ways in which this can be done, you may already have the data on file in customer profiles, you may choose to buy it in if targetting a particular sector with a mass broadcast or you can run a Database Builder campaign.
When launching a Database Builder campaign you will publish your number and invite potential customers to text in registering their interest. It might sound like not many people would go for this, however its all about being creative about it, and giving a simple example will show that these sort of campaigns are all around you…
Database Builder Example: A chocolate manufacturer wants to poll opinion on its latest chocolate bar, so the wrapper invites customers to text in with their thoughts. The numbers are logged in a Database Builder campaign so that the customers can be invited to take part in other SMS events later.
One that you may be more familiar with is a recent campaign by Walkers Crisps where they advertised six new flavours, amongst them were things like Cajun Squirrel, Hoi Sin Duck, Fish and Chips, and Builders Breakfast (which i think won it) – anyway, as well as on TV adverts there were lots of posters in pubs inviting people to text in their vote for their favourite new flavour which would become permanent.
I don’t know the figures, but I’m sure Walkers now have a lot of new opt-in information they can use for future campaigns, and those who showed enough interest in the product to vote in will be the audience.
To find out about getting your campaign up and running visit our dedicated Mobile Marketing page or call us on 0800 954 5305.
Related Articles
Copywriting Principles for SMS Marketing
In a recent post I covered how to create urgency in your SMS marketing messages. It didn't feel right to leave out a few other key components - the U companions. In copywriting circles they are often called the 4-Us. They are: Urgent, Useful, Unique, and Ultra-specific. So to make sure I don't leave anything out, here I'll show you how to use the others in your SMS messaging.
How to increase online sales: advice for retailers struggling with store closures
Santa Paws – Festive SMS Marketing Ideas for Dog Grooming Parlours
How Social Media and SMS Messaging Work Together
Social media platforms pop up so frequently it's hard to keep track. And if you're doing any mobile marketing, it can really create some confusion about what to do and which platform to do it on. This blog isn't about choosing a social platform, but it does address how focusing on social and SMS marketing together - but differently – can lead to greater success in your mobile marketing.
There’s still time to create an SMS campaign for Black Friday
Reseller Vs Affiliate: How to choose what’s right for you
6 Tips To Help You Get The Most From SMS Marketing
What are the dos and don’ts of SMS marketing? How can you get the most from your business text messaging? We’ve put together six actionable tips to help you get the best from your SMS marketing campaigns.
SMS Use Case: Schools
Small Businesses Can Succeed with SMS Marketing
Is SMS marketing a viable strategy for SMEs to grow their businesses? A recent article by a US SMS provider suggests not but we debunk that view. Read how and why Fastsms can help small businesses can succeed with SMS marketing without breaking the bank.