Whether you’re a marketing professional or wearing many hats as a small business owner you know that if you want sales you’re going to have to tell people about your products and services.
You may also understand the importance of an integrated marketing strategy across multiple channels. SMS text messaging is one of those channels – and a highly profitable one at that.
When compared to print, mobile offers are redeemed 10 times more often with 98% of text messaged being read within 3 minutes. Coupled with the low cost of sending an SMS campaign and you can start to see why ROI’s in the thousands of percent aren’t uncommon.
Let your SMS VIPs know when there is a new product, limited sale or special offer associated with your brand
Promote special events & request a RSVP by sending a text message with all the important information to your list
Get more subscribers to your opt-in SMS list by publishing your virtual mobile number on your marketing materials
Send a booking registration number or a link to an e-ticket as a text message that your customers can use for entry
Promote your cause or charity by including links to your donation pages in the texts you send your supporters
Boost brand awareness & generate opt-ins to your marketing list by facilitating a competition via SMS
Improve customer intelligence by asking your customers for feedback or sending a link to a incentivised survey
Send a special discount coupon or voucher as a text message that your customers can show at point of purchase
Increase audience engagement at events by giving the option for them to text directly to a big screen
Use SMS to drive engagement on your other marketing channels, promoting your email newsletter, website or blog
As SMS boasts a 95% open rate, it makes sense to ensure you can utilise this channel with your entire target audience. Read our tips on building SMS recipient lists.
