Whether you’re a marketing professional or wearing many hats as a small business owner you know that if you want sales you’re going to have to tell people about your products and services.
You may also understand the importance of an integrated marketing strategy across multiple channels. SMS text messaging is one of those channels – and a highly profitable one at that.
When compared to print, mobile offers are redeemed 10 times more often with 98% of text messaged being read within 3 minutes. Coupled with the low cost of sending an SMS campaign and you can start to see why ROI’s in the thousands of percent aren’t uncommon.
As SMS boasts a 95% open rate, it makes sense to ensure you can utilise this channel with your entire target audience. Read our tips on building SMS recipient lists.