How retailers are using SMS marketing to boost their sales

These days there are lots of different ways that a retailer can market their business, gone of the days of just putting an advert in a magazine and hoping for an influx of purchases. With the birth of the smartphone has come world’s of opportunity, you no longer need a brick and mortar shop, or have to sell to the people in your town, you can exist only online and sell to anyone in the world.

Along with the smartphone has come lots of different ways to advertise your business, from Google PPC to social media, but one marketing channel is standing out above the rest. It’s worlds apart in it’s open rates, response rates and it’s effectiveness. It’s simple, quick, convenient and inexpensive.

What makes mobile marketing so great, is that every message you send you can virtually guarantee that it will be read by the recipient. For this very reason America is now sending out it’s National Emergency Messages via SMS.

This is just one of the reasons why SMS marketing is perfect for retailers, your new product/ranges information, your details on your sales or order notification and delivery details, will be read by your customers.

So exactly how can retailers use SMS marketing?

Send promotional offers and sales  

Perfect for SMS marketing. You can add a link to your website or specific sales page, and with an inciting message or offer, you can get your customers clicking and purchasing straight away.

“Sale now on! Get 40% off selected items whilst stocks last. Just use the code 40OFF  www.link.com“

New ranges or products
When you have a new product or range in, you want as many as your customers to know about it as possible – SMS marketing is perfect for this.

“New Summer line added! Checkout our new Summer season stock fresh in today – but be quick! www.link.com“ 

Delivery and order notifications
Customer service is a big part of every business, and by keeping your customers in the loop about their purchases, it’s a great way to make them feel like they are in safe hands.

“Hi John, thanks for your recent purchase, just to let you know your items are now on their way – enjoy and hope to hear from you again soon www.link.com“

These are just some of the great ways retailers are using SMS marketing to boost their business and their sales. Sign up today for your free account and start to see how SMS can help your business.