• Call Us: 0800 954 5305
  • Login

SMS Glossary

Recurring Messages

« Back to Glossary Index

recurring messagesRecurring messages are a feature of NetMessenger. It enables scheduling messages to be sent out automatically at predetermined frequency.

To set up recurring messages, just click “Send” from the NetMessenger dashboard, enter the message details (like recipient, from, and message text), then choose “by schedule” just above the send button. The options for the recurring schedule are every hour, month day, business day, week, fortnight, a specific day of month or yearly.

To view recurring messages that have already been defined, click on “Messages” then “Recurring”. From there the messages can be edited or deleted. The end date can be adjusted, but the schedule is fixed. To change it, create a new recurring message with the appropriate changes to the schedule.

There are many different use cases for recurring messages in many different industries. Retailers may set up a specific offer that is sent out on customers’ birthdays. Restaurants may offer the same deals on specific days of the week. Property managers can use it to automatically send reminders that rent is due just before the end of every month.


Businesses use recurring messages for internal or employee communication too. Reminders for weekly staff meetings are one example. Others include reminders to enter the hours for payroll each week, to complete required annual training, to perform routine maintenance on equipment or for employees to verify their contact information regularly.


In SMS marketing, recurring messages make running repeating promotions simple. They can also be used to help with customer support by sending regular messages relating to the customer’s account. This can be a birthday wish, purchase anniversary, rewards member anniversaries, or quarterly reward alerts – anything the business communicates on a schedule. By scheduling SMS messages for these types of customer support messages, businesses know the customer will see them because SMS are read more often than emails. Customers will appreciate that the business care enough to reach out with reminders or offers tied to their personal history.

« Back to Glossary Index