Add individual contacts for one-to-one text conversations in real time. Add custom contact fields and view full conversation history. Ideal for customer support, staff management and reminders.
Individual contacts can belong to any number of groups. This makes it quick and easy to send to numbers who often need to be sent the same message at the same time. Ideal for teams, classes and departments.
Lists are best for those big broadcasts, usually marketing messages. It’s easy to manage a contacts’ subscription to a list either manually or automatically using keywords.