5 Winter Phrases for SMS Marketing [Infographic]
Christmas is an exciting and wonderful time and the busiest time of the year for many of Britain’s businesses. A great way to capture the heart of customers and ensure that your SMS Marketing campaign is as successful as possible is to capture the magic of the season with some carefully chosen winter phrases.
Whether you are in retail, catering and hospitality, leisure and tourism or health and fitness, a little bit of creativity can turn the right phrase into a perfect marketing message. Want more? Click here to read our recent article with examples.
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SMS marketing can be an incredibly useful tool for successful mobile marketing campaigns. However, it is not without its pitfalls. We have compiled a list of six of the worst SMS mobile marketing faux pas, so that you can avoid them and text your way to marketing success.
After what has felt like an endless winter, spring is with us. And what better time than this celebration of new life to breathe some new life into your SMS Marketing campaign? No matter what your niche, with a little creativity there is always a way to get a seasonal message into your marketing. Not sure where to start? Here are five ideas that you could adopt or adapt.
If you aren’t seeing a positive response from your SMS marketing then your list may be thinking of it as spam and just ignoring it like they do much of their email. So take your latest marketing messages and examine them again with these four questions in mind.
Is SMS marketing a viable strategy for SMEs to grow their businesses? A recent article by a US SMS provider suggests not but we debunk that view. Read how and why Fastsms can help small businesses can succeed with SMS marketing without breaking the bank.
You’ve run a successful SMS opt-in campaign for your retail store. Now that you have your list, do you have a plan to keep them from opting out? Wait, you mean there’s more to this than just sending out coupon codes? There is if you want to keep your customers from opting out.
In terms of storytelling, SMS text messaging is probably as far removed from long-form, direct-action copywriting as you could be. However, the SMS marketing writer can still learn a lot of lessons here with regard to overall approach, content and composition.
Marketing campaigns must be carefully constructed to ensure that certain essential ingredients are there. The challenge with SMS is the incredibly limited amount of space, meaning it is harder to draft the perfect message. On the plus side, response times, open rates and click through rates are significantly higher than any comparable channel, making the extra effort worthwhile. So just what should always be included in your SMS Marketing messages? Here are three key ingredients.
SMS marketing is a powerful way to reach your customers and allows you to literally place a message into the palms of their hands. It is also highly personal, giving it a unique advantage over many of its popular counterparts such as email and social media. One powerful way to start your 2018 SMS Marketing campaign is to begin with a carefully selected, timely quote and build your campaign around this. To help you out, we’ve prepared 12 ideas.
Getting to grips with the underlying psychology of how audiences react both consciously and subconsciously to your message is key to achieving the maximum effect in any type of marketing. All kinds of things come into play with different media, from colours and shapes to images and videos. Even the way things move can have a powerful effect on a viewer. Unlike many other forms of marketing, however, SMS marketing is unique in that the only tool you have is words – and not many of them. But armed with a basic knowledge of consumer psychology, 456 characters is more than enough to get the desired effect. In this article, we present our six top tips to take advantage of the psychology of SMS messaging.
One mistake some marketers make is assuming people will know what to do when they read an SMS message. After all, they’re short and to the point right? How confusing could they be? On the other hand, when writing every other form of marketing they know that calls to action need to be clear. So, just because you don’t have much room, it doesn’t mean you get to leave out your call to action! Saving space and being brief is important though, so take a look at three of the best SMS marketing CTAs you can use.