Virtual Mobile Number Vs. Shortcodes
If you use SMS Text Messaging, it’s likely you already use or have thought about using two way messaging – this means adding a 11-digit Virtual Mobile Number or a 5-digit Shortcode.
If you’re unsure of the difference in the costs or benefits of each one, you’ll find lots of useful information in our Inbound Numbers Section.
Related Articles
SMS Messaging for B2B Marketing
Ask most individuals and they will tell you that they generally use SMS messaging for personal communications. For B2B marketers, this single assumption often leads to this powerful channel being completely ignored. Whilst it may be true that most messages sent by individuals are indeed personal in nature, this is not necessarily the same for messages they receive. Read on to learn why SMS messaging has huge potential in B2B marketing and how to use it to increase ROI and engagement.
Business SMS Marketing: Striking the Right Tone
Tone of voice is important in all business communications, from letters to direct mail campaigns. The way you speak to clients is all of a part of the image you create in their minds of your brand. As short as they are, this also applies to business text messaging. It may even be more important to get the language and tone right in your messages, particularly your SMS marketing, than in an emailed leaflet.
How to Use SMS Messaging to Avoid False Hope Syndrome in 2017
False Hope Syndrome happens to nearly 90 % of the people who make New Year’s resolutions. People set grand, hopeful, but unreasonable goals for themselves. But if you can get yourself to focus on something specific you want to improve, SMS messaging can help you achieve it.
3 Ingredients for Successful SMS Marketing
Product Launches: A Business SMS Use Case
When the Internet Goes Down, SMS Messaging Can Save the Day
At the end of February, Amazon’s S3 servers went down. And so did much of the Internet. What can we learn from the experience about communicating with customers during an online disaster? According to experts, having a plan that includes SMS messaging is key.
Do You Ever Unplug From Your Mobile?
While it’s undeniable technology is a growing part of our everyday lives, it may be surprising how few of us ever turn it off. Or leave it behind. Most people rarely 'unplug' from their mobile devices. This provides unparallelled opportunities for marketing, especially via SMS text messaging.
How Wayne Dyer Inspired SMS Messaging
If you’re tuned into the self-help industry at all, you know who Wayne Dyer was. He spent decades writing transformational books to help people improve their lives and find happiness. He died summer 2015 at his home in Maui at the age of 75. It’s probably an understatement to say he inspired millions of people. So when I came across an article about a publisher using SMS messaging to let people know about a new book discussing his legacy I wasn’t too surprised. Not at first anyway.
5 Facts Your Business Should Know About A2P SMS Messaging
Is SMS messaging a good investment of your business’ time and money? A report from Mobile Ecosystem Forum shares some data on how SMS is being used, who is using it, and provides some evidence showing the answer to that question is most likely “Yes”!
How SMS Messaging can Boost your Social Media Marketing
Is your social media struggling? Read this article to learn how businesses of every shape and size can use SMS messaging to drive social media engagement and generate revenue from increased brand exposure. Whether the goal is to support a one-off sales campaign or a long term drive to increase reach, SMS messaging offers an unparalleled opportunity to make your brand's voice heard in the increasingly noisy social media space.