Top Three Things Retailers Should Do to Keep Customers on Their SMS Opt-In List
You’ve run a successful SMS opt-in campaign for your retail store. Now that you have your list, do you have a plan to keep them from opting out? Wait, you mean there’s more to this than just sending out coupon codes? There is if you want to keep your customers from opting out.
Though you don’t want your customers opting out, it’s the law to make sure every SMS message includes a way to do so. That makes it really easy for a customer to get off your list – that’s a good and a bad thing. If you have a high opt out rate then you’re probably doing something wrong. Here’s a short list of what that might be:
- Your messages are too frequent
- You’re sending irrelevant offers or information
- The messages arrive at odd hours, or “after” hours
- You didn’t have permission after all, or the person forgot they opted in
It’s easy though, to avoid losing customers for these reasons (except for the last one. Scrub your list and make sure you have valid opt ins for everyone!). Here are three easy ways to keep people on your list.
- Always tell customers how often you’ll send messages – and stick to it! In mobile, it’s hard to find something more annoying than too many text messages. And though you might not tell them when the messages will be sent, always set it up so messages arrive during appropriate hours.
- Make the offers you send valuable. Everyone wants a deal, especially younger generations where price has shown to be the dominating factor in what and where they decide to purchase. Use email for less valuable, or less immediate, sale messages and announcements. Save your SMS opt-in list for when it counts most.
- Provide a way to let the customer set preferences for what messages to receive. You can do this using reply codes or integrate your messaging with a user profile on your website. User profiles let customers get very specific about what messages they want, which means they’ll probably stay on your list longer. It also is a way for you to gather more information on your customers so you can make sure what you send is relevant to them.
A little planning for long term opt in list management can go a long way towards maximising sales and minimising opt outs. Do you have any other suggestions for retailers to keep their customers from opting out?
SMS marketing or short messaging service marketing is swiftly gaining popularity all over the world. Using text messages for business purposes is convenient and quick. It's also extremely cost-effective when compared to other methods of communication. When used correctly, an SMS marketing campaign can do wonders for your business reputation, not to mention your profits.
In a world where your competition can be found in just a few seconds, instilling brand loyalty in customers is a greater challenge than ever. One way to proactively reach out to customers is via SMS. The personal nature of SMS messages, combined with high read rates, gives you the opportunity to develop relationships with each customer.
The other day I received a text message promising me ten days of deals. All I had to do was reply “DEALS” to the shortcode each day and they would send me a coupon for their service. This was great I thought, because my kids had been asking about the company for a while. A deal was just what I needed to get me to let my kids have their way...
Are startups afraid of using SMS marketing? Is it because they’re afraid of annoying customers and breaking the regulations? I don’t think so. If your startup isn’t using SMS marketing already, it’s probably because you don’t know all the facts. Find out why SMS is actually perfect for startups.
If you've considered SMS marketing to new and existing customers by text message but dismissed it, it really is time to think again. SMS continues to outperform and outreach all the newer models of communication designed to replace it. The latest competitor to run into difficulties against business text messaging is mobile internet advertising.
You've run a successful SMS opt-in campaign for your retail store. Now that you have your list, do you have a plan to keep them from opting out? Wait, you mean there's more to this than just sending out coupon codes? There is if you want to keep your customers from opting out.
One retailer increased their online mobile traffic by 93% year over year using SMS messaging. Another increased foot traffic by 21% after adding mobile coupons to their marketing. Do you want to know how? Find out in our blog on increasing traffic with SMS messaging.
So many of us are used to having our mobiles around nearly 24 hours a day that it’s easy to forget it’s still a growing industry. And though SMS has been around for over two decades, the ways we use it and people’s willingness to use it continues to grow. So for this blog I picked out five facts about mobile and SMS that really make the case that SMS for business has come of age. Let’s see if you agree.