Throttling: The proactive way to manage your responses
If you are sending a high volume of messages at a time it is sometimes necessary that they sit in a queue before sending. With throttling you can specify how many messages are sent and how often.
In many cases your broadcast may hold a marketing message that is likely to trigger a response, for example an inbound phone call. By throttling you can specify how many messages are sent and how often, so they can be spread over a period of time preventing your staff from becoming overwhelmed. If you know the percentage of immediate responses you expect you can calibrate the throttling system to an optimum level ensuring maximum efficiency.
When you create a distribution list you have the option to enable throttling when broadcasts are made to those numbers. Where messages are sent per hour, they will be sent at the start of each hour. Where messages are sent per minute, they are distributed across the hour, rather than all being sent at the start of the hour.
> Check the ‘Throttle when sending to this list’
> Enter the number of messages you wish to be sent per hour/min
> From the drop down menu select Hour or Minute
> Select the start and end times
> Click Save
For more information on how you can get more out of your FASTSMS account browse this blog or refer to the Full User Manual
SMS messaging is a terrific way of keeping in touch with employees. Confirm work schedules, notify employees of payroll transfers, chase deadlines and more. What's really great is that the employees themselves really want employers to communicate the way.
So you've got a great new mobile app, or an existing one without many downloads. With well over a million apps in both the Apple store and the Google Marketplace, it's no wonder you have trouble getting people to download it. How do you let people know about it, and make it easy for them to download?
In a previous article I shared two examples of SMS marketing messages I received and how their call to action worked, or not. This time I want to share two more examples to help you in crafting the perfect call to action for your SMS marketing messages.
One mistake some marketers make is assuming people will know what to do when they read an SMS message. After all, they’re short and to the point right? How confusing could they be? On the other hand, when writing every other form of marketing they know that calls to action need to be clear. So, just because you don't have much room, it doesn’t mean you get to leave out your call to action! Saving space and being brief is important though, so take a look at three of the best SMS marketing CTAs you can use.