Texting While Driving is Serious Business
Last month Volkswagen ran a shocking Public Service Announcement in a cinema in Hong Kong.
It went like this: Cinema goers watched a first person view of someone driving a car down a long road. Not too long after the “drive” started, people in the theater received a text message. When those with mobiles looked down to see the message, the car in the movie crashed into a tree.
After a moment to let the situation sink in, the screen went to a message saying “Mobile use is now the leading cause of death behind the wheel. A reminder to keep your eyes on the road.”
While PSAs educating people about the risks of mobile use and driving are common, Volkswagen appears to be the first to actually incorporate live texting (reportedly using location based services at the cinema). If you watch the video, you’ll see the people genuinely seem to be shocked, arguably more so than if they simply watched a movie of someone crash while reading a text message.
Despite efforts to raise awareness and the penalties associated with distracted driving, many continue to use their mobiles in the car. A recent study by RAC Foundation showed a high percentage of people in the UK are not aware of the laws surrounding distracted driving and mobile use in particular.
For instance, 61% of people claimed they were unaware that texting in a stationary car while the engine is running is illegal (like waiting in traffic). The study also found one in eight believe that texting while driving is legal. It makes me wonder if these people are blissfully ignorant or just pretending to be so. Here in the UK there are very specific laws regarding distracted driving that anyone who gets behind the wheel should know. For a quick overview and to test your knowledge of the law, visit gov.uk.
As a text message service provider we encourage everyone to follow the law and stay safe. No text is worth risking anyone’s life.
While traditional advertising methods are declining, SMS marketing is increasing and it is a trend that looks likely to continue. Here are 6 recent marketing trends that open the door for you to take advantage through your next SMS marketing campaign.
One of the key takeaways from the Salesforce 2015 State of Marketing Report was that when mobile is integrated into your marketing strategy, everything performed better. That makes sense when you think about it. Mobile is a unique channel that provides you a direct link to your customers.
There's no better time to take a closer look at SMS marketing - could it fit your marketing strategy? What should be at the forefront of your mind when you look at whether SMS could fit with your business? Here we've highlighted five things you should know before getting started.
The focus for advertising campaigns today is often mobile, web, or digital. It’s certainly true that more and more people are using technology for just about everything. But with all that technology, it’s easy to overlook another, more traditional form: Print!
In order to gain success with SMS marketing, certain strategies need to be put in place. Here are a few top tips on what not to do when marketing your business through SMS messaging.
While brevity might be one of the keys to good advertising, perhaps the most important is to make sure your message reaches the right people. The goal of targeted marketing is not to bombard so many people that some will inevitably listen, but rather to target and nail down your core demographic.
Just for fun, I asked people in a marketing focused Facebook group to share the worst SMS marketing messages they’ve ever received. I was expecting a deluge of responses, but actually only a few trickled in. But those horrible SMS marketing messages are out there…the comments on my post proved it even if no one wanted to share (I guess they’re all shy).