5 Reasons SMS Marketing is Ideal for Retailers
SMS text messaging is one of the most effective marketing tools you can use to raise the profile of your business, communicate with your customers and send direct information to the people you most want to target. It’s a highly cost-effective way to reach customers as most people carry a mobile phone on them every day, and SMS text messaging doesn’t require your target audience to have a smartphone.
It’s quick and easy to pull together an SMS campaign, and it doesn’t require input from designers or lots of planning for the copy you’ll use in your message. You can easily segment the messages you send to different customers, ensuring that you personalise your communications to make them relevant to each individual.
If you work within the retail sector, SMS messaging presents several opportunities for you to reach and connect with customers, with the aim of generating increased sales. For some of the main reasons SMS marketing is ideal for retailers, read on below.
One of the best reasons for retailers to use SMS text messaging to reach their customers is to offer them exclusive offers and discounts on future purchases. By recording your customers’ mobile phone numbers, you’ll have much more direct access to them, compared to if you rely on speaking to them when they visit your store. You can pick up on your customers’ shopping preferences, such as in-store or online shopping, which will help you to better define the way you send offers and discounts to your customers in the future. Do they want a text that they can show in store to receive a discount? Or a unique code they can enter online? It will help you to understand where you should focus your marketing budget, based on the behaviours of your customer base, which you can track through the response to your SMS messages.
You can review and measure the experience your customers have in store through SMS messaging, asking them to complete a quick customer satisfaction text exchange once they have made a purchase. By encouraging store staff to capture your customers’ phone numbers, you can react immediately to the time they’ve spent in store, sending a text message and asking them to feedback whether they had a positive or negative experience. It will help you to review the performance of your different stores and collate feedback for each of the store managers about customer experience. If you’ve created in-store activation spaces or held events, you can send text messages to your customers immediately after to understand whether they found the event enhanced their experience of shopping with you. This will provide feedback throughout the business to help justify or cancel future spend on certain in-store activities.
If you run an eCommerce platform (if you don’t, you probably should!), then SMS text messaging can be used highly effectively to keep customers up to date on stock volumes. If certain items are out of stock, you can ask customers to leave their phone number and inform them they’ll receive a text update once the item is restocked. This will help to improve customer relations, as they won’t have to miss out on items that they really want, and can be alerted as soon as the item is back in stock. It will also help to encourage purchases, which will lead to increased revenue – as customers are reminded of an item they wanted, and are likely to want to purchase it even more as it wasn’t available first time around. Put a time limit on the stock update text messages you send, or state that a limited number of the item has been restocked, so that customers feel an urgency to purchase too. This also saves your customers time and effort as they don’t have to search your website, return to a store or call you to see whether the item is available again, which will help to increase the value-added service you provide your customers.
Shipping and delivery
Another great reason to use SMS messaging if you work within the retail industry is to communicate up to date shipping and delivery details to your customers to make them aware of the progress of their order. This will help you to reduce the number of failed deliveries your company makes, which can produce huge cost savings. It will also help to improve your customer relations – because people are aware of the timings of their shipment, they will feel reassured their purchase is on its way to them and will have a by the minute understanding of when they can expect their items.
Retail companies who use SMS marketing effectively also use the platform as a sort of focus group. They can pose questions to certain segments of their customer base to generate insight about the business. If you’re thinking of opening a store in a new location or offering a new product, SMS text messaging can be a great way to gather feedback from customers about whether they think your plans would be of interest to them. In your earlier stages of product development, or before you launch a new store, this information could be highly useful and may save you a lot of time and money.
If you work within the retail industry, whether you own business, or work in a marketing capacity for a retail business – then SMS marketing should be in your plans, if it isn’t already. From generating customer insight, to improving customer relations through exclusive discounts and information about by-the-minute inventory re-stocks, SMS text messaging could revolutionise the way you connect with your customers. To speak to a market leading SMS platform provider, contact FastSMS today to see how we can help you. We develop our software in-house so you are always working with a market leading system, using the latest technology available. Call us today on 0800 954 5305 or click the chat button.
With a ratio оf fоur mоbіlе devices tо еvеrу computer, іt’ѕ сlеаr where your сuѕtоmеrѕ аrе to be found. Mоbіlе mаrkеtіng is nо longer ѕоmеthіng уоu саn аffоrd to put оn the tо-dо-lіѕt fоr thе futurе; you need tо make sure your message is reaching people on mоbіlе dеvісеs nоw. SMS Mаrkеtіng is the perfect solution - it hаѕ proven to іnсrеаѕе сuѕtоmеr engagement tо unрrесеdеntеd levels and is incredibly low priced. Read on to discover 5 rеаѕоnѕ whу сuѕtоmеrѕ love SMS Mаrkеtіng.
How many retailers use SMS messaging? According to a recent survey, not that many. And that isn’t the only surprising result shared in the survey conducted by Internet Retailer. Companies large and small know how useful SMS can be. Read on to see why now is the perfect time to start.
In my last blog I looked at five reasons you want to use SMS messaging in your business. In this blog we're looking at the same topic, just from the consumer's point of view. For example, how do you really know your customers want you to send them messages via SMS? Isn't email or a phone call good enough? Is it worth your time to learn how to use SMS messaging in your business?
You’ve seen or heard about remarketing online. But did you know you can use SMS to remarket to visitors who abandon their cart in your ecommerce store? According to one study, using it can double your conversion rates. Check out the blog to see the details.
If you aren’t seeing a positive response from your SMS marketing then your list may be thinking of it as spam and just ignoring it like they do much of their email. So take your latest marketing messages and examine them again with these four questions in mind.
It’s been said that to be successful at something, you need to find someone that’s already done what you want to do, then emulate them. You don’t need to create or rewrite the rulebook every time. This is true of marketing too. While it’s a creative field, there are tried and true examples of what works. This is why case studies are so important to helping you understand how something like SMS marketing can work for you.
The drive to earn and retain consumer loyalty is big business in the UK. Increasingly, companies are grasping the important role SMS text messaging can play in this. Customers’ mobile phone numbers are gold dust. The most forward-looking companies are developing systems to encourage customers to opt-in. Then, they are structuring SMS campaigns to build loyalty and reap maximum commercial advantage from it.
Uncertain economic times and an ever-extending holiday retail season is apparently making Brits less excited about the “usual” sales. But don’t worry, find out how SMS marketing can help you boost sales even in the face of retail fatigue.
Do you know what your customer’s want? Would you ever offer something other than coupons, discounts, or other deals in your SMS marketing? At least one company is giving it a try, and differentiating themselves from the competition. Read the blog for details.