5 Amazing SMS Statistics from Salesforce
Every year Salesforce releases its State of Marketing report. It offers insight into how marketers use and see the various tools and channels available today.
In the 2016 report, much of the content focused on social and email, but also included a good deal of information on mobile marketing too. I’ve pulled out some interesting statistics regarding SMS which are pretty amazing. But first I wanted to say that the report includes input from marketers around the globe. Just over 30% were from the US, but the rest were from many different geographical locations. For example, the UK, Japan, Brazil, and Australia are a few other countries that are included (not an all-inclusive list).
2016 saw a 111% growth in SMS usage to engage customers. That’s a huge increase, especially with the fact that messaging apps have caused a decreased SMS usage in general. But not for marketing. As many discover, SMS can reach anyone with a mobile phone. No app needed, which is why it is a growing marketing channel.
Only 51% of the respondents were currently using SMS. Another 19% were planning to use it in the next 12 months. What’s amazing about this is that it is still so low. Marketers have many options when it comes to mobile and not everyone chooses SMS (they go for apps or ads). This is great news for those that do because it means that people’s SMS inboxes aren’t becoming saturated – yet.
79% of marketers say that mobile marketing is core to their business. This percentage includes SMS as a channel in mobile marketing. As the statistic above shows, not everyone in that 79% is using SMS. But given their strong belief in mobile, they’ll likely be looking to expand to it in the coming years.
50% say mobile is directly linked to business primary revenue. And 77% say it generates ROI which is an 147% increase over last year’s data. My take on this is that companies are really figuring out how to do mobile. “The year of mobile” has already come and gone for the ones who have taken the time to work it out. They’re reaping the benefits while others are still getting their feet wet.
80% say exclusive deals were the most effective offers. In second place was loyalty offers at 78%. This is a small shift from last year where loyalty was the number one most effective offer. However, these were not the most popular types of offers. MMS and app-based mobile ads were the most popular types of offers, but they had an effectiveness rating of 59% and 61% respectively. Note, MMS isn’t the same as SMS.
All of these statistics have something amazing or surprising about them. But there’s a few more statistics (bonus!) that I’ll share from the 2015 report as they weren’t presented in this year’s version.
Effectiveness of SMS in companies that have integrated mobile into their overall strategy is 73%. For those companies that haven’t adopted an integrated approach the effectiveness is only 50%. Overall, only 40% said they had an integrated approach at all. What an amazing fact: you dramatically increase your effectiveness when you integrate SMS with your overall strategy.
I think these statistics show that SMS is one of the best channels for mobile marketing. The numbers also show there’s an opportunity here for companies that haven’t started using it yet. But how long will it last? Before long SMS may become as popular a channel as email and the return may not be as good as it is now.
What do you think? Will SMS ever become a saturated channel or is it by nature self-limiting?
How many retailers use SMS messaging? According to a recent survey, not that many. And that isn’t the only surprising result shared in the survey conducted by Internet Retailer. Companies large and small know how useful SMS can be. Read on to see why now is the perfect time to start.
50% of people between 55 and 64 own a smartphone and 18% of people over 65 do too. If you’re trying to reach out to these older demographics, it might be time to consider mobile marketing. But what kind should you choose?
Earlier this year there was big news. WhatsApp users were sending more messages each day than SMS users were sending. According to the Telegraph, WhatsApp was 50% more popular than SMS messaging. And the truth is the number of SMS messages sent each day has declined over the last few years. In the UK it was down almost 25% from 2012 to 2013. But is that the whole picture?
According to Internet Retailer, data conversion rates for text messages are double that of email when the link goes to a mobile responsive landing page. Even with a small list, this can result in a huge increase in sales, signups, lead generation, contest entries or whatever the goal of your campaign is.
Beauty is in the eye of the beholder. But could text messaging really be considered beautiful? You might argue that it depends on the messages you get! That’s a valid approach, but I recently found a description of mobile messaging that made me believe it is indeed beautiful, so I thought I’d share it with you.
Can SMS marketing increase sales numbers? In the next entry of our Results Series you’ll see the kinds of results that real companies achieved. We’ve rounded up sales numbers and timelines to show you how well, and how fast, SMS marketing can improve your sales.
Just in the last 60-70 years, communications have gone from requiring a person to route the calls to not needing anyone other than the two people at either end. It all got me wondering about the history of communications and how much different it is from even just a 100 years ago, or a thousand. The result of my wondering is this infographic that covers most of recorded history (at some level of detail anyway).
Recently Tecmark released the results of a survey they conducted on mobile phone use. You’ll see the results reported everywhere online as the data is quite extraordinary. Here’s we include a summary of statistics for an average user. They may not be all that surprising, but they’re certainly telling.
It seems there’s a new messaging app popping up every month. It’s hard to keep track of them all, but it’s also hard to ignore them if you’re looking to use mobile marketing. When you’ve got limited marketing resources, should you spend them advertising on the latest IM app, or go with SMS marketing?
If you’re using social media or sending SMS marketing messages then you know all about link shortening. Or do you? Are all services the same, and are there options you didn’t even know you had?Here are five questions you should ask before choose a service to shorten your links in your SMS messages.