5 Amazing SMS Statistics from Salesforce
Every year Salesforce releases its State of Marketing report. It offers insight into how marketers use and see the various tools and channels available today.
In the 2016 report, much of the content focused on social and email, but also included a good deal of information on mobile marketing too. I’ve pulled out some interesting statistics regarding SMS which are pretty amazing. But first I wanted to say that the report includes input from marketers around the globe. Just over 30% were from the US, but the rest were from many different geographical locations. For example, the UK, Japan, Brazil, and Australia are a few other countries that are included (not an all-inclusive list).
2016 saw a 111% growth in SMS usage to engage customers. That’s a huge increase, especially with the fact that messaging apps have caused a decreased SMS usage in general. But not for marketing. As many discover, SMS can reach anyone with a mobile phone. No app needed, which is why it is a growing marketing channel.
Only 51% of the respondents were currently using SMS. Another 19% were planning to use it in the next 12 months. What’s amazing about this is that it is still so low. Marketers have many options when it comes to mobile and not everyone chooses SMS (they go for apps or ads). This is great news for those that do because it means that people’s SMS inboxes aren’t becoming saturated – yet.
79% of marketers say that mobile marketing is core to their business. This percentage includes SMS as a channel in mobile marketing. As the statistic above shows, not everyone in that 79% is using SMS. But given their strong belief in mobile, they’ll likely be looking to expand to it in the coming years.
50% say mobile is directly linked to business primary revenue. And 77% say it generates ROI which is an 147% increase over last year’s data. My take on this is that companies are really figuring out how to do mobile. “The year of mobile” has already come and gone for the ones who have taken the time to work it out. They’re reaping the benefits while others are still getting their feet wet.
80% say exclusive deals were the most effective offers. In second place was loyalty offers at 78%. This is a small shift from last year where loyalty was the number one most effective offer. However, these were not the most popular types of offers. MMS and app-based mobile ads were the most popular types of offers, but they had an effectiveness rating of 59% and 61% respectively. Note, MMS isn’t the same as SMS.
All of these statistics have something amazing or surprising about them. But there’s a few more statistics (bonus!) that I’ll share from the 2015 report as they weren’t presented in this year’s version.
Effectiveness of SMS in companies that have integrated mobile into their overall strategy is 73%. For those companies that haven’t adopted an integrated approach the effectiveness is only 50%. Overall, only 40% said they had an integrated approach at all. What an amazing fact: you dramatically increase your effectiveness when you integrate SMS with your overall strategy.
I think these statistics show that SMS is one of the best channels for mobile marketing. The numbers also show there’s an opportunity here for companies that haven’t started using it yet. But how long will it last? Before long SMS may become as popular a channel as email and the return may not be as good as it is now.
What do you think? Will SMS ever become a saturated channel or is it by nature self-limiting?
Are startups afraid of using SMS marketing? Is it because they’re afraid of annoying customers and breaking the regulations? I don’t think so. If your startup isn’t using SMS marketing already, it’s probably because you don’t know all the facts. Find out why SMS is actually perfect for startups.
It’s the time of year when we wish friends and family Merry Christmas and a Happy New Year. But how will you send your greetings? Should you be traditional and send a card, or follow the new trend using SMS messaging? This blog can help you decide.
Every year Salesforce releases its State of Marketing report. It offers insight into how marketers use and see the various tools and channels available today. In the 2016 report, much of the content focused on social and email, but also included a good deal of information on mobile marketing too.
How many retailers use SMS messaging? According to a recent survey, not that many. And that isn’t the only surprising result shared in the survey conducted by Internet Retailer. Companies large and small know how useful SMS can be. Read on to see why now is the perfect time to start.
It seems there’s a new messaging app popping up every month. It’s hard to keep track of them all, but it’s also hard to ignore them if you’re looking to use mobile marketing. When you’ve got limited marketing resources, should you spend them advertising on the latest IM app, or go with SMS marketing?
SMS marketing is one of the most effective mobile marketing channels available. It’s also one of the easiest to measure your performance for every campaign, even every message. Read the full blog to discover the three of the basic metrics you’ll need to know to evaluate your success.
SMS messaging is one of the most effective mobile marketing channels. The proof is in the data, of course. In this blog post, you’ll discover how many opt ins businesses get, and how quickly they get them once they give SMS messaging a go.
A/B testing in SMS messaging is something that sounds vague and possibly complicated. But with a little knowledge it’s something you can do for your organisation. We make it simple to understand and share some tools to make it easy to do.
Our growing dependence on technology is helping to fuel a financial boom in at least one sector of the economy: Digital Advertising. A recent report compiled by Interactive Advertising Bureau Europe (IAB Europe) and IHS, looks at the changes in digital ad spending from 2012 to 2013. They found that the UK leads Europe with over €7.4 billion in revenue in 2013.
Earlier this month I attended an online webinar session covering topics related to SMS. One of the presenters produced some interesting statistics. I wanted to know more, so I went to the original source and found some great news for everyone using SMS as a key part of their mobile strategy.