Referral Marketing Through SMS Messaging
What is one almost guaranteed way of getting new customers? Ask for them. Really. Studies show that 83% of satisfied customers are willing to recommend a company, product or service to their family and friends. In reality though, only about 29% of those customers actually do.
How can you improve the chances of that other 54% actually sharing how much they love your company? Start using referral marketing. Whether you have just a few customers or a thousand, a quick, easy, and reliable way to reach out and ask is with SMS messaging.
Here’s how the process would work:
- A customer makes a purchase or uses your service.
- You follow up with them to see how they are getting on.
- After the follow up send them a text message with a coupon code, link, or special offer for them and a friend (or many). Let them know they can forward the text message directly to a friend to make it as easy as possible to share.
Surveys have shown 92% of people trust recommendations from people they know. A satisfied customer is the best marketing you can have, if you can get them to share their opinion.
You may be wondering why you should use SMS messaging to ask for referrals. Why not email, or social media? Well, you can do that too and probably should. But given the generally poor email open rates and high SMS read rates, it’s much more likely your customer will see the offer (and request) in an SMS message than in an email. The same is true for social media. You can tweet or post a referral offer, but what is the likelihood your customer will see it given how much we are all inundated with social media updates?
Another advantage SMS messaging has it that it can be immediate and automatic, but also personal. Sending a text message to a particular customer in response to an action they took (a purchase, customer service call, survey completed, etc.) will make them feel appreciated and probably even more enamoured with your company. A general blast across social media or email won’t have that same impact. Yes, email can be personalised too, but they aren’t perceived by people as personal messages as much as a text message is.
And if you’re still thinking this sounds like too much work, maybe an example can help.
Have you ever heard of Etsy? It’s a company offering a virtual marketplace online for artisans of all sorts from every corner of the globe to sell their wares. They have 40 million members, 1 million “shops”, artists in over 200 countries, and a total sales volume of $1.35 billion in 2013 (£615).
Ninety percent of their business comes from referrals.
Want to know how to put that kind of power into your marketing? Contact us today to see how we can help you integrate SMS messaging into your business.
Need to know all about mobile marketing with SMS messaging? We’ve pulled together the top ten blog posts that tell you everything you need to know. The list starts with the basics and goes through analysing the success of your campaign.
SMS marketing is one of the most effective mobile marketing channels available. It’s also one of the easiest to measure your performance for every campaign, even every message. Read the full blog to discover the three of the basic metrics you’ll need to know to evaluate your success.
While there are many ways you can probably think of to promote your SMS opt in campaign, there may be some “free” channels you’re neglecting. Thanks to Google, I can point out seven of them. At the mCommerce Summit Google gave a presentation about app promotion and optimising. I can’t even convey how exasperated the presenter was when he talked about how many opportunities companies just let slip by.
Part two of a two part article explaining the differences between SMS Shortcodes and Virtual Mobile Numbers. Here we explain in detail the costs and characteristics of Dedicated Shortcodes and Shared Shortcodes. You can also get advice on how to choose between shortcodes and VMNs.
Whether it’s a cinema, theatre or concert hall, your entertainment venue is missing a trick if it’s not utilising SMS marketing to get those bums on seats. We take an in-depth look at how all kinds of entertainment venues can really make the most of SMS marketing.
Christmas is an exciting and wonderful time and the busiest time of the year for many of Britain’s businesses. A great way to capture the heart of customers and ensure that your SMS Marketing campaign is as successful as possible is to capture the magic of the season with some carefully chosen winter phrases.
In one of my blogs last week, I talked about a marketing study by Vibes and what it said about SMS marketing. This week I wanted to take another look at it from the perspective of the mobile wallet industry, also covered in the report. It turns out there is a strong case for integrating your SMS marketing with mobile wallets. Let’s take a look.
Businesses with limited staff or budgets might ask themselves whether they should use email or SMS marketing. Both are relatively low cost. Both offer the ability to reach many people at the same time, yet provide personal interaction. Both have a long history of being used for marketing.
How hard is it to use SMS marketing? If you’ve been told it’s complicated, you heard wrong. Using SMS is simple, though there are a few things you should know. This blog shows you how simple it can be, and provides links to useful resources.
In our demanding, 24/7 world it is difficult to stay on top of your SMS marketing campaign but with scheduling you can ensure you are getting your message to your audience whatever the time.