Referral Marketing Through SMS Messaging
What is one almost guaranteed way of getting new customers? Ask for them. Really. Studies show that 83% of satisfied customers are willing to recommend a company, product or service to their family and friends. In reality though, only about 29% of those customers actually do.
How can you improve the chances of that other 54% actually sharing how much they love your company? Start using referral marketing. Whether you have just a few customers or a thousand, a quick, easy, and reliable way to reach out and ask is with SMS messaging.
Here’s how the process would work:
- A customer makes a purchase or uses your service.
- You follow up with them to see how they are getting on.
- After the follow up send them a text message with a coupon code, link, or special offer for them and a friend (or many). Let them know they can forward the text message directly to a friend to make it as easy as possible to share.
Surveys have shown 92% of people trust recommendations from people they know. A satisfied customer is the best marketing you can have, if you can get them to share their opinion.
You may be wondering why you should use SMS messaging to ask for referrals. Why not email, or social media? Well, you can do that too and probably should. But given the generally poor email open rates and high SMS read rates, it’s much more likely your customer will see the offer (and request) in an SMS message than in an email. The same is true for social media. You can tweet or post a referral offer, but what is the likelihood your customer will see it given how much we are all inundated with social media updates?
Another advantage SMS messaging has it that it can be immediate and automatic, but also personal. Sending a text message to a particular customer in response to an action they took (a purchase, customer service call, survey completed, etc.) will make them feel appreciated and probably even more enamoured with your company. A general blast across social media or email won’t have that same impact. Yes, email can be personalised too, but they aren’t perceived by people as personal messages as much as a text message is.
And if you’re still thinking this sounds like too much work, maybe an example can help.
Have you ever heard of Etsy? It’s a company offering a virtual marketplace online for artisans of all sorts from every corner of the globe to sell their wares. They have 40 million members, 1 million “shops”, artists in over 200 countries, and a total sales volume of $1.35 billion in 2013 (£615).
Ninety percent of their business comes from referrals.
Want to know how to put that kind of power into your marketing? Contact us today to see how we can help you integrate SMS messaging into your business.
In a previous article I shared two examples of SMS marketing messages I received and how their call to action worked, or not. This time I want to share two more examples to help you in crafting the perfect call to action for your SMS marketing messages.
If you find yourself needing to justify putting budget towards SMS marketing or convincing your manager that it's the right decision for you, here are some key research statistics to keep in mind for why you should pursue an SMS campaign...
SMS marketing can be an incredibly useful tool for successful mobile marketing campaigns. However, it is not without its pitfalls. We have compiled a list of six of the worst SMS mobile marketing faux pas, so that you can avoid them and text your way to marketing success.
With the rise of the app, some marketers have been quick to sound the death knell for the SMS. But reports of the SMS's death have been greatly exaggerated. With over 76% of the UK population now dependent on their smartphones for everything from news to personal communication, the SMS remains a great tool to directly engage with your customers.
Mobile marketing offers an unprecedented access to your customers virtually any time, anywhere. This is particularly true for SMS marketing because it is “always on”. Customers don’t have to be surfing the web, or using an app to receive messages. Instead, they see the marketing messages right alongside ones from their friends and family.
Over 92% of people in the UK have mobile phones. SMS marketing is one of the best ways to reach out to them in a personal way. But for your marketing to be a real success, you need to get replies. Using a shortcode with keywords offers many benefits for your marketing. Let's take a look at the top three.
According to Internet Retailer, data conversion rates for text messages are double that of email when the link goes to a mobile responsive landing page. Even with a small list, this can result in a huge increase in sales, signups, lead generation, contest entries or whatever the goal of your campaign is.
If you’re using SMS campaigns as part of your strategy to drive sales, sign ups, fund raise, or any goal, you’ll need to know if it’s working. You may be familiar with email tracking or other forms of marketing metrics but how do you measure the effectiveness of SMS campaigns? Here are five different ideas for you to try.
While brevity might be one of the keys to good advertising, perhaps the most important is to make sure your message reaches the right people. The goal of targeted marketing is not to bombard so many people that some will inevitably listen, but rather to target and nail down your core demographic.