Referral Marketing Through SMS Messaging
What is one almost guaranteed way of getting new customers? Ask for them. Really. Studies show that 83% of satisfied customers are willing to recommend a company, product or service to their family and friends. In reality though, only about 29% of those customers actually do.
How can you improve the chances of that other 54% actually sharing how much they love your company? Start using referral marketing. Whether you have just a few customers or a thousand, a quick, easy, and reliable way to reach out and ask is with SMS messaging.
Here’s how the process would work:
- A customer makes a purchase or uses your service.
- You follow up with them to see how they are getting on.
- After the follow up send them a text message with a coupon code, link, or special offer for them and a friend (or many). Let them know they can forward the text message directly to a friend to make it as easy as possible to share.
Surveys have shown 92% of people trust recommendations from people they know. A satisfied customer is the best marketing you can have, if you can get them to share their opinion.
You may be wondering why you should use SMS messaging to ask for referrals. Why not email, or social media? Well, you can do that too and probably should. But given the generally poor email open rates and high SMS read rates, it’s much more likely your customer will see the offer (and request) in an SMS message than in an email. The same is true for social media. You can tweet or post a referral offer, but what is the likelihood your customer will see it given how much we are all inundated with social media updates?
Another advantage SMS messaging has it that it can be immediate and automatic, but also personal. Sending a text message to a particular customer in response to an action they took (a purchase, customer service call, survey completed, etc.) will make them feel appreciated and probably even more enamoured with your company. A general blast across social media or email won’t have that same impact. Yes, email can be personalised too, but they aren’t perceived by people as personal messages as much as a text message is.
And if you’re still thinking this sounds like too much work, maybe an example can help.
Have you ever heard of Etsy? It’s a company offering a virtual marketplace online for artisans of all sorts from every corner of the globe to sell their wares. They have 40 million members, 1 million “shops”, artists in over 200 countries, and a total sales volume of $1.35 billion in 2013 (£615).
Ninety percent of their business comes from referrals.
Want to know how to put that kind of power into your marketing? Contact us today to see how we can help you integrate SMS messaging into your business.
What are the dos and don’ts of SMS marketing? How can you get the most from your business text messaging? We’ve put together six actionable tips to help you get the best from your SMS marketing campaigns.
While brevity might be one of the keys to good advertising, perhaps the most important is to make sure your message reaches the right people. The goal of targeted marketing is not to bombard so many people that some will inevitably listen, but rather to target and nail down your core demographic.
This article presents a detailed case study on how SMS marketing is used effectively by Domino’s Pizza. Learn about the eight things they excel in that lead to outstanding results in building brand loyalty and generating orders. Great chance to learn from a market leader.
Earlier this month I attended an online webinar session covering topics related to SMS. One of the presenters produced some interesting statistics. I wanted to know more, so I went to the original source and found some great news for everyone using SMS as a key part of their mobile strategy.
As an entrepreneur, it is notoriously difficult to get your message out there. It’s even harder to get seen and heard in a meaningful way that doesn’t offend people. Email marketing has been the darling of entrepreneurs for years, but it’s time for something new. Something that supersedes the email and circumvents the spam folder.
One of the greatest advantages of SMS marketing is how fast it is. You might be thinking I’m talking about the almost instantaneous delivery rates, or how quick it is to write a message and send it to your entire list – but this time we’re talking about how fast you can get results.
One key to successful marketing is to know when you’re doing it right. And when you’re doing it wrong. The great thing about SMS marketing is you can get that information pretty quickly. But to understand how your messages are performing, you need to do a little maths. Thankfully, it’s all rather simple once you see it.
SMS marketing or short messaging service marketing is swiftly gaining popularity all over the world. Using text messages for business purposes is convenient and quick. It’s also extremely cost-effective when compared to other methods of communication. When used correctly, an SMS marketing campaign can do wonders for your business reputation, not to mention your profits.
SMS marketing is very different to most other more traditional marketing tools, specifically because of its short-form, text only nature. This certainly shouldn’t put you off though. We have put together our guide to both the best things about SMS marketing and some of the potential problems, and how to work around them.
The world of marketing is constantly evolving and SMS Marketing is no exception. To get the best out of the opportunities available, it is important to stay up to date on the latest trends in a world that is changing more quickly than ever before. Here are some top tips for those looking to use SMS Marketing in January 2018.