Using SMS Messaging to Help People Quit Smoking
In 1948 smoking was the norm. 82% of men in Great Britain smoked cigarettes or cigars. About 41% of women smoked cigarettes that year too, according to Action on Smoking and Health (ASH). Those percentages have dropped significantly down to an average of 19% of the entire population. Some age groups are higher than others, and women still smoke less than men. But it’s still nearly 12 million people.
And there’s no shortage of organisations trying to help those remaining practitioners quit smoking. These include groups that use text messaging as a means of supporting smokers while they try to quit. There’s quite a lot of evidence that text messaging can help people break bad habits, or make positive improvements in their lives. Here’s one example from George Washington University.
The programme, called Text2Quit, consisted of “automated, personalised, and interactive” text messages. The messages contained advice, support and reminders about different ways people could avoid smoking. The study found that 11.1% of participants were able to successfully stop smoking. That may not seem like much. But when compared to the 5% of people who succeeded in the control group (who didn’t receive the messages), the text messages more than doubled the amount of people who quit.
Britain’s Smokefree.com offers something similar in their Quit Kit. Smokers who sign up have the option of getting support via text message. The government has set goals for reducing smoking among the population (via programmes like Smokefree). By the end of 2015 they want to see 18.5% or fewer adult Britain’s smoking. And they’ve nearly reached that goal already according to ASH. (Here is a link to Smokefree’s comprehensive Resource Centre)
This is all great news for smokers who want to quit, but it’s also good news for any organisation looking for better ways to support their members. Whether you’re trying to help people lose weight, eat healthier, exercise more, or stay in school you might want to think about using SMS messaging. So Health Clubs are closely linked to this topic and you may therefore wish to take a look at our Health Club SMS Guide.
Statistics show that a huge 98% of text messages are opened within the first fifteen minutes of being received, so it’s little wonder that sports organisations and fitness centres have been looking to take advantage of a potentially lucrative market.
Every organisation needs to streamline its operations, reduce waste and operate on “lean” principles; from global pharmaceutical companies to local GP surgeries. SMS provides superb value for money in the way it reaches and engages stakeholders. Messages go straight into the hands of the right person in an unmissable way. Backed by an SMS provider in the UK familiar with public and private healthcare, systems can be created to use text messages to save money and time.
Christmas is coming and with it plenty of opportunities to increase your retail sales or market your services. If you’re a hairdresser or beautician, you’ll know how busy you get during the festive party season. It’s still not too late to create an SMS campaign for Christmas and the New Year.
All sorts of companies are finding SMS messaging works much better than traditional customer support channels like phone calls and emails. In this post, you’ll see examples of how businesses are keeping their customers happy and seeing great results with SMS.
With over 1,083.6 million prescription items dispensed per year and an ever increasing range of services available from pharmacies and chemists, there have never been better opportunities for growth. From well-known national chains to small independent shops, SMS Marketing offers great added value to patients as well as introducing new opportunities to increase revenues. Read on to learn how pharmacies and chemists can take advantage of the low costs and high ROI of SMS Marketing today.
A lot of the time, personal training can be one of the most rewarding jobs you could possibly pursue. Yet at other times, it can be dispiriting. Naturally, this is all part and parcel of the industry, but that doesn’t mean there aren’t changes you can make to your everyday work habits that will boost the benefits and mitigate the downsides. And top of the list of those changes are SMS marketing strategies.
In a report released last week by Nielsen, it turns out people want more than just to see a lower number on the scale. In their study, 75% of people worldwide plan to lose weight by changing their diet. And another 72% plan to exercise – that’s where your health club and SMS comes in.
For decades, all kinds of emergency personnel relied on pagers to communicate with each other and their organisations. The system was created long before the days of mobile phones or even text messaging. But now things are changing, as we explain in this blog post.
Before the winter cold and flu season hits I decided to do what I can to get healthy and stay healthy. Last week I began a 21 day cleanse that involves eating lots of fruits and vegetables as well as taking supplements. A lot of supplements. So many that I really have trouble keeping track. But luckily the company that makes the cleanse I’m using offers support via SMS reminders.
With 64% of people stating they prefer text messaging for customer support, over voice calling – it is no wonder the hectic, often overstretched health care sector is utilising SMS messaging frequently. Below we’ve listed out a range of benefits of using text messaging within the healthcare sector.