Using SMS Messaging to Help People Quit Smoking
In 1948 smoking was the norm. 82% of men in Great Britain smoked cigarettes or cigars. About 41% of women smoked cigarettes that year too, according to Action on Smoking and Health (ASH). Those percentages have dropped significantly down to an average of 19% of the entire population. Some age groups are higher than others, and women still smoke less than men. But it’s still nearly 12 million people.
And there’s no shortage of organisations trying to help those remaining practitioners quit smoking. These include groups that use text messaging as a means of supporting smokers while they try to quit. There’s quite a lot of evidence that text messaging can help people break bad habits, or make positive improvements in their lives. Here’s one example from George Washington University.
The programme, called Text2Quit, consisted of “automated, personalised, and interactive” text messages. The messages contained advice, support and reminders about different ways people could avoid smoking. The study found that 11.1% of participants were able to successfully stop smoking. That may not seem like much. But when compared to the 5% of people who succeeded in the control group (who didn’t receive the messages), the text messages more than doubled the amount of people who quit.
Britain’s Smokefree.com offers something similar in their Quit Kit. Smokers who sign up have the option of getting support via text message. The government has set goals for reducing smoking among the population (via programmes like Smokefree). By the end of 2015 they want to see 18.5% or fewer adult Britain’s smoking. And they’ve nearly reached that goal already according to ASH. (Here is a link to Smokefree’s comprehensive Resource Centre)
This is all great news for smokers who want to quit, but it’s also good news for any organisation looking for better ways to support their members. Whether you’re trying to help people lose weight, eat healthier, exercise more, or stay in school you might want to think about using SMS messaging. So Health Clubs are closely linked to this topic and you may therefore wish to take a look at our Health Club SMS Guide.
In the 21st century, it’s easy to lose track of all the technology needed to make you the biggest profit and improve your reputation. With our simple SMS services, you can drag your business into the modern age with relative ease, reducing missed appointments and increasing your bottom line.
Christmas is coming and with it plenty of opportunities to increase your retail sales or market your services. If you’re a hairdresser or beautician, you’ll know how busy you get during the festive party season. It’s still not too late to create an SMS campaign for Christmas and the New Year.
People have their mobiles within arm’s reach about 22 hours of every day. That means even while they are sleeping! It makes sense then, that if you want to remind someone of an important event (an appointment with your small business for example) you should use their mobile.
There is something of a revolution occurring in the UK, and worldwide, where healthcare is concerned. Gone are the days of patients idly sitting and waiting for doctors to dole out advice. With 93% of the population holding a tool in their hands, anybody can use a mobile phone to access a wealth of information, just at our fingertips. SMS can maintain that feeling of instant information without causing the confusion, panic and misunderstanding so often associated with self-diagnosis.
Although SMS services are usually associated with retail marketing campaigns, you can also use these communication tools across many other industries. SMS text messaging can be used to provide a perfect veterinary patient/clinic communication tool, and because of this it is becoming increasingly popular within the specialist animal care sector.
For decades, all kinds of emergency personnel relied on pagers to communicate with each other and their organisations. The system was created long before the days of mobile phones or even text messaging. But now things are changing, as we explain in this blog post.
Choices on care are an incredibly important decision, and the nature and quality of the care home is of huge importance. As well as the standards of care themselves, many of those looking for the right home for a loved one place a high value on communication. SMS Marketing is a cost effective and easy to implement tool that can facilitate improved communications between care homes and families of residents in their care. Here are some examples of how it can be used.
Statistics show that a huge 98% of text messages are opened within the first fifteen minutes of being received, so it’s little wonder that sports organisations and fitness centres have been looking to take advantage of a potentially lucrative market.
With 64% of people stating they prefer text messaging for customer support, over voice calling – it is no wonder the hectic, often overstretched health care sector is utilising SMS messaging frequently. Below we’ve listed out a range of benefits of using text messaging within the healthcare sector.
New mothers face many challenges in the days and weeks following the birth of their child. Any parent will know most of them well with lack of sleep being a primary one. But many women are also at risk for other conditions that could be prevented by regular monitoring – enter SMS.