5 Creative Ways to Use SMS Messaging to Boost Your Marketing
SMS messaging can be a hugely productive way of developing your marketing strategy. It was found by Statistic Brain that the number of text messages sent each month has grown by over 7,700% during the last decade, while more than 560 billion texts get sent every month throughout the globe.
Just on a daily basis alone, there are 18.7 billion text messages flying around worldwide – and WhatsApp and Facebook Messenger combined add to this with over 60 billion messages sent each day according to The Verge. These numbers are high for a reason – over 4.2 billion people in the world use text messages to communicate, according to MBA Online, and Nielsen reports that text messaging is the most used data service globally.
There are some key reasons why text messaging is so popular when it comes to marketing strategies. According to Text Request, it is 10 times quicker than phone calls. This helps businesses save time, money and productivity when reaching customers.
Additionally, according to SinglePoint, text messages have a 99% open rate, ensuring your marketing or sales message will have a high chance of being seen. Additionally, Forbes reports that, within three minutes of being sent, 95% of text messages will have been read. The average response time for a text message is 90 seconds according to CTIA, while texting takes up to 33% of mobile usage time for millennial users. 96% of smartphone owners text, as reported by the Pew Research Center, with the average adult spending 23 hours per week texting, according to USA Today.
However, that all being said, as SlickText has found, text messages are read – on average – in less than 5 seconds. That means you only have a short period of time in which you can impress your potential customer. People are starved of concentration thanks to hundreds of digital and offline distractions, along with the many other companies all reaching out to them through SMS. In order to be effective and get the most from SMS text messages, you need to be creative with your SMS marketing. So here’s how…
Use SMS messaging to establish engagement
SMS messages are a deeply personal way to reach out to customers. You are quite literally sending your message into their pocket or handbag. As such, it is important that you write to them in a personalised and thoughtful way.
Once you have done so (for example, “Hi Kate, you’ve qualified for a discounted hair cut. Call now to book your appointment. Offer expires by Friday”), you can then use these messages to establish which customers are most engaged and build on this. Through offering an incentive that they need to call or visit you to enjoy, you’ll be able to see which customers are most interested in your text messages.
You can then use this data to send them more targeted or sales-driven communications in the future. If you are honest and friendly, without being overbearing, you’ll build engagement.
Integrate your SMS campaigns with other channels
Your SMS text messages shouldn’t work in isolation when being sent out. Unite them with your other communications strategies in order to optimise your success rate. Your text message doesn’t need to do all the work by itself. Adding links to your text messages can drive customers towards your site. Sending out a newsletter shortly afterwards can remind them of your text offer if they missed it. You can also drive people towards subscribing to your newsletter through your text messages, which can in turn increase their engagement over time from numerous marketing channels. You can also request they call you for a special offer.
Add unique links
Through putting unique links into your SMS campaigns, you will be able to track who has clicked on them and what they are most interested in. You can then use this data to direct your marketing to this audience in a more targeted, considered way.
Run customer surveys
You have a very limited time in which you can capture the attention of your audience. However, through customer surveys you can often learn more about them, which can be valuable for targeting your marketing towards them. In order to get them to actually complete the survey, it is always best to offer some kind of sales incentive – such as a discount or free gift that can be claimed once you have completed the survey. Through sending these surveys out at different times, you will be able to see from your customer’s response times what sort of time of day is best to contact them in order to get a response or interaction.
Establish who your influencers are
Not all your customers will have the same impact on your business – some will have far more influence, and these are the ones you need to identify. Through social media, you can establish this with those who are posting images about your company, who are hashtagging or marking their visit at your business, or who have large followings and have the potential to spread the word far and wide. The best-personalised marketing tool available to you is word of mouth, so establishing who can offer this through SMS messaging is incredibly valuable.
By sending out a set of simple questions to your customers, you can quickly learn more about their behaviours. For example, through asking them to rate how likely they would be to tell their friends or family about you on a scale of 1 to 10, you’ll be able to establish from those who text back with a high response what type of value they have. This can then be passed on to your sales department. Of course, it’s not an absolute given but these are certainly the people you should be looking to target and focus on most specifically.
Often people think of their SMS messages as being a one-way communication stream with customers, but the best way of boosting your marketing efforts is through engaging in a dialogue with them. When phrasing your text messages, think of ways to create a discussion with them. Add their name, personalise the communications, and finish on a question. Think of the way that you would engage with a friend when you want a response – this is something you need to consider, albeit in a professional sense when it comes to reaching out to customers. This type of relationship will be much stronger and more effective than anything else.
You’ve seen or heard about remarketing online. But did you know you can use SMS to remarket to visitors who abandon their cart in your ecommerce store? According to one study, using it can double your conversion rates. Check out the blog to see the details.
When it comes to small to medium sized businesses, however, a lot of companies believe that they don’t have the time or resources to truly find out who their customers are. This often results in confused messaging, emails with low open rates and low conversion levels on their website. There is, however, a way that businesses can collect precious data from their customers which will not only help them engage with their customer base on a personal level but also result in data which can help power future marketing campaigns as well as improve aspects of the company.
E-commerce businesses have a huge problem. Consumers fill up their shopping carts, then rudely abandon them before completing a purchase. Of course, they don’t mean to be rude, they have their reasons for leaving a full cart behind. But what if it were possible to get some of those sales back?
Loyalty and rewards programs can help your business retain your best customers. But they only work if customers see your messages and can check their reward status. A new survey shows most people prefer companies use to SMS for loyalty programs. Find out why in this blog.
SMS marketing is one of the most effective marketing tools businesses can use to raise awareness of their product and service, directly communicating with their target audience. As with everything you invest time and money into, you’ll want to understand how SMS messaging can help you to grow your business so that you see the direct return on your investment. Here we’ve listed out some of the key ways SMS marketing can help you grow your business, and achieve your objectives.
I think for much of the last decade, people used the Internet and then mobile devices, without giving too much thought about what they were doing. Or more accurately, what other people were doing with their information. But then came Edward Snowden in 2013 who revealed governments were collecting and using our personal data in ways we hadn’t imagined.
SMS messaging can be a hugely productive way of developing your marketing strategy. Text messages are read – on average – in less than 5 seconds. That means you only have a short period of time in which you can impress your potential customer. People are starved of concentration thanks to hundreds of digital and offline distractions, along with the many other companies all reaching out to them through SMS. In order to be effective and get the most from SMS text messages, you need to be creative with your SMS marketing. So here’s how…
In our demanding, 24/7 world it is difficult to stay on top of your SMS marketing campaign but with scheduling you can ensure you are getting your message to your audience whatever the time.
Businesses that sell to other businesses (B2B) are having trouble keeping up in the digital and mobile age. That’s according to a couple of eMarketer articles. The reasons for it are varied, but it may be mostly because they’ve been slow to acknowledge a change in culture.
Read some practical advice on how you can use SMS messaging to drive more traffic to your website. Include a shortened url in your SMS marketing message that sends the recipient to a special offers page or a how-to video or even a top-up page for consumables. But make sure the page is mobile friendly.