3 Tips to Help You Time Your SMS Marketing Campaign
Timing is everything. While it’s an axiom everyone can understand and agree on, it’s doubly true when it comes to SMS marketing. If you send your messages at the wrong time, you’ll see your opt out rates jump and your ROI plummet. So when should you send your text marketing messages? Here are three key guidelines to help you schedule your next campaign:
- Don’t send on weekends. Percentages vary, but in just about every kind of business, opt out rates jump when messages are sent on a weekend. Retail businesses have seen as much as a 372% increase in opt outs in messages sent on Saturday or Sunday. Restaurants have a less drastic, but still substantial, increase of opt out rates of around 150%. Either way the trend is very clear: people don’t want to be marketed to via text messages on weekends. There are obviously exceptions dependent on the nature of the messages, but just think – will your audience have made their major decisions for the weekend before Saturday?
- Send Tuesday-Friday. Do your best to skip sending messages on Mondays. The evidence and trend isn’t as strong as for weekends, but Mondays tend to have a lower response rate (meaning people don’t take action on the message). The common sense reason given for this is that people are just too busy on Mondays. They are inundated with emails and work demands that built up over the weekend. Your simple text message is likely to get lost in the noise.
- Pick the right time of day. Unfortunately picking the right time of day is not as simple as avoiding weekends. Some studies suggest avoiding traditional work hours (9-5) and reaching out to people just before and just after. But there are other examples that show just the opposite. Before and after work are “rush hours”. People are busy getting to work or getting home, and don’t have time to look at your message. The only agreement in the data is to not send messages after hours, generally from 9 p.m. to 7 a.m. So what is the right time of day? You’ll have to experiment, or take a survey of your list, to find out what will work for your business.
Remember these are guidelines. They won’t apply to every business and really completely depend upon your list and what they want. If these guidelines don’t seem to bring good results, consider surveying your list to find their preferences. And you can get more ideas from our free SMS Marketing Guide.
With the recent scandals surrounding the misuse of Facebook user data suspicion amongst consumers in the UK and beyond has risen to a new high when it comes to advertising. With SMS Marketing already carrying a significantly higher level of trust than other channels, now is the ideal time to turn your attention to SMS Marketing. So why is SMS Marketing different and what makes it stand out from the crowd? Ultimately, it is the personal and human touch that wins the day. Let’s take a closer look.
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The email to SMS solution offers many benefits to businesses. Amongst these are integration of SMS messaging into any application that supports email without worrying about an API, the ability for employees to send and receive text messages without the need to access a browser in businesses that need to control or limit access, and access to all the fastsms features you’ll need for bulk messaging, mobile marketing, or time-sensitive notifications. Read on to learn more.
This article presents a detailed case study on how SMS marketing is used effectively by Domino’s Pizza. Learn about the eight things they excel in that lead to outstanding results in building brand loyalty and generating orders. Great chance to learn from a market leader.
It’s been said that to be successful at something, you need to find someone that’s already done what you want to do, then emulate them. You don’t need to create or rewrite the rulebook every time. This is true of marketing too. While it’s a creative field, there are tried and true examples of what works. This is why case studies are so important to helping you understand how something like SMS marketing can work for you.
Timing is everything. While it’s an axiom everyone can understand and agree on, it’s doubly true when it comes to SMS marketing. If you send your messages at the wrong time, you’ll see your opt out rates jump and your ROI plummet. So when should you send your text marketing messages? Here are three key guidelines to help you schedule your next campaign.
With the UK population addicted to their mobile phones, SMS Marketing is far superior to email marketing in terms of open rates, conversions and overall ROI. The key to a successful campaign lies in following some simple steps. In this handy infographic, we present the 10 steps to launch a successful SMS Marketing campaign.
Every year Salesforce releases its State of Marketing report. It offers insight into how marketers use and see the various tools and channels available today. In the 2016 report, much of the content focused on social and email, but also included a good deal of information on mobile marketing too.