9 Reasons SMS Marketing is Far From Finished
If you have not yet tried SMS marketing, you may have been put off by rumours that the golden age of the text message is over. Many sceptics of SMS messaging have argued that this is an inevitable effect of the ever-increasing popularity of mobile internet and instant communication apps. There is, however, plenty of evidence to suggest that text messaging still has plenty of life left in it. Here are nine reasons why SMS Marketing still has a lot to offer:
#1 Massive Reach
According to the most recent research by Ofcom, 93% of the UK’s adult population personally own or use a mobile phone. The figure for smartphones, in comparison, is considerably lower at 73%. In a nutshell, no other communication channel to date has been able to offer businesses the same potential for reach.
#2 An Active Channel
In the same report, Ofcom reported that the average number of text messages sent per handset per month was 107. Whilst this marks a slight fall from previous years, it is still equivalent to over three messages daily – and any one of them could potentially be a lead or a sale for your business.
#3 Incredible Open Rates
As a business you almost certainly use email marketing, so here’s the big question – what’s your average opening rate? The average is generally reported to be in the region of 22% for small and medium-sized enterprises. The estimated SMS opening rate, on the other hand, is an incredible 98%.
#4 The 3 Minute Rule
If fact #3 wasn’t enough to convince you that your business really needs to be embracing SMS marketing, try this fact for size: 95% of SMS marketing messages are opened within 3 minutes of being received. We challenge you to find any form of marketing that can offer that kind of attention.
#5 A Bird in the Hand...
One of the unique features and key attractions of the SMS is that it places the message right into the hand of your customer, wherever they happen to be and whatever they happen to be doing. Used with care and respect, this gives them an incredibly powerful edge and can be hugely incentivising if the three R’s of marketing are adhered to – that is, the right offer made to the right person at the right time.
#6 It's Personal
One of the beauties of SMS marketing is that customers must expressly consent to receive SMS communications from your brand, related specifically to your offer. In agreeing to participate, the customer has already confirmed an interest in what you have to offer, whether that is now or in the future. Once you have that buy in, careful use of the SMS marketing cycle (before transaction, at the time of transaction and post-transaction) can help to turn leads into sales and turn first-time customers into repeat customers – improving both turnover and customer loyalty.
For more information about how businesses in your sector are taking advantage of SMS marketing, check out our use cases available here.
#7 Low Costs
SMS marketing remains one of the lowest cost forms of marketing currently available. Combined with some of the statistics previously mentioned, this means that it offers substantial potential for ROI. With Fastsms, cost per message is 2.1 – 3.5 pence – making us the lowest priced provider in the UK market*.
If you’ve not used SMS marketing before, you can sign up for an account in under a minute and receive 100 free messages to experiment with. For complete peace of mind, the no-obligation trial does not require any credit card details or subscription.
#8 It's Simple
SMS marketing is one of the simplest strategies to implement. With so many options available from Fastsms including our versatile cloud-based platform, email to SMS and direct messaging from Outlook, small businesses can choose exactly how they want to send and receive SMS messages. In addition, we offer a robust API solution for integration directly into your existing applications, complete with free documentation and access to developer support via live chat.
The Fastsms API uses well-known protocols and is tried and tested on a number of industry standard CRM systems including SalesForce, Zoho CRM, Pipedrive, Oracle, Microsoft Dynamics 365 CRM and many more – chat to us now to find out more.
#9 Untapped Potential
Despite all the evidence in favour of SMS marketing, many businesses have simply not taken notice of this golden opportunity – largely because of their attention being drawn to louder voices in the traditional and internet marketing sphere. The trouble with these is that it is ever harder to make your voice heard in such a noisy, crowded space. With as few as 14% of businesses using SMS for real-time marketing, you really could use it to stand out from the crowd and get the leading edge in your sector.
If you haven’t tried SMS marketing for your business yet and would like to know more about how Fastsms can help you succeed, call us on 0800 954 5305 and talk to a knowledgeable human now – you’ll soon see why we have the highest customer satisfaction rating in the industry.
*based on a comparison of per-credit prices with competitors using tier-1 delivery routes.
Whilst some businesses still offer physical sales, many companies have an online presence as well. Whether they trade solely on the internet or maintain physical stores, it’s vital for businesses to cater for online customers. In order to increase sales and turnover, companies rely on a range of marketing methods, such as offline advertising or digital promotions. Whilst these can be effective, many businesses are overlooking the potential of SMS marketing.
SMS marketing, like any well-planned advertising strategy, should be developed as a targeted campaign, rather than left (as it all too often is) with a scattergun approach. Simply put, send the message to the people it is pertinent to, and avoid being seen as another 'spammer' sending junk messages to those who do not want to know.
SMS marketing is defined by the use of text messaging to convey deals, offers or information to customers. When it's used properly, SMS is a high-return and low-cost marketing method with the ability to provide your business with a stable and effective platform for reaching customers. The main goal of an SMS campaign is a conversion; you want the recipient to perform an action as a result of reading the text message, so it's important to know what your customers will most appreciate. For a truly effective SMS marketing campaign, simply follow a few customer-centric guidelines.
You’ve decided to try out SMS marketing. But you’re stuck on that first step of choosing the offer for your initial opt in campaign. Don’t worry, if you know the story of Goldilocks then you’ll understand just what to do after reading this blog.
If you've considered SMS marketing to new and existing customers by text message but dismissed it, it really is time to think again. SMS continues to outperform and outreach all the newer models of communication designed to replace it. The latest competitor to run into difficulties against business text messaging is mobile internet advertising.
Do you know what your customer’s want? Would you ever offer something other than coupons, discounts, or other deals in your SMS marketing? At least one company is giving it a try, and differentiating themselves from the competition. Read the blog for details.
Can something as simple as adding SMS messaging propel your business to higher levels than you thought possible? That’s what happened to these two companies. Read the last blog in the Results series to see what happened, and how you can start growing your business too.
6 steps to sending your first SMS marketing campaign. Whether you've already decided to use fastsms, or are still trying us out - these simple steps will show you how quickly you can get up and running and sending texts to your customers.