9 Tips for SMS Marketing Success in the New Year
In terms of technology, SMS is one of the simplest forms of communication available – and this may indeed be why it has survived the test of time. SMS messaging continues to be one of the most popular ever methods of communication, even against fierce competition from instant messaging apps such as Messenger and WhatsApp. It is this continued popularity, along with the incredible ease of use, that has also seen it maintain its position as one of the most effective marketing channels for B2C and B2B companies alike. With no signs of decline in 2018, if you are not already using SMS Marketing then you really should be. In this article, our experts offer ten top tips for SMS Marketing success in the coming year.
1. Have a strategy
Just because something is simple does not mean that it does not require a strategy – and SMS Marketing is no exception. For best results, prepare a strategy in exactly the same way you would for other marketing campaigns, or indeed any other area of business. A good approach is to use SMART targets – Specific, Measurable, Achievable, Realistic and Timebound.
2. Know your customers
How well do you think you know your customers? Whether you typically acquire customers online, in-store or in any other way, information is king and the more you can learn about your customers, the better you can target them with your SMS Marketing. Remember, by its very nature SMS is much more personal than any mass marketing channel and therefore the message should be highly tailored to the individual.
3. Master your timing
When did you last ignore an SMS message? The chances are that unless you had your phone on Do Not Disturb or were genuinely unable to check your handset, you opened your last message within seconds. The fact is that people feel an inherent need to check messages straight away – an important aspect which has two sides to it. On the one hand, choosing your timing correctly means that you will get the right message to the right people at the perfect time – as an example, the lunch break is a great time to get people thinking about their next holiday, whilst early evening might be preferable to other products or services. Businesses, on the other hand, will tend to only respond to phones during office hours, and B2B clients certainly won’t want to be held up in the office by an SMS message sent at 5:25.
Most of all, SMS messages should not be sent in the late evening or during the night. These may cause annoyance or even panic for their recipients and have a negative effect.
4. Be creative
Most people are not aware that with an SMS Marketing platform such as that provided by us here at Fastsms, there are a generous 459 characters available to play with – meaning that there is more than enough space to get creative and show your flair for language. Be original and descriptive, and be sure to have a clear and easy to action call to action (CTA). Use power words to get an even better response.
5. Build your list
As with any form of marketing, the greater your reach the higher your potential ROI. The more people you can reach through your SMS Marketing campaign, the better your chances of seeing good conversion levels. The best way to increase the size of your audience is organically, so rather than purchasing outside data, look through what customer records you do have and think of a way to encourage those who haven’t yet registered for your SMS Marketing list to get signed up. A ‘Do we have all your details?’ campaign is one approach that lends itself well to the new year. Just make sure that if customers are asked for a mobile number, you make it clear what they are opting in for.
You may also want to introduce a strategy for improving data from new customers to include mobile numbers wherever possible.
6. Give more than you take
In the world of social media marketing, there is an adage that in order to succeed, you should give more than you take. In other words, the purpose of your content should be – first and foremost – to give value to the customer in the form of information, inspiration or even entertainment, with selling coming as a secondary factor. By providing value to the customer, you earn your right to request their custom.
The same is equally true of SMS Marketing – just because you can go straight for the shot doesn’t necessarily mean you should. Nurturing a customer relationship through a process of sharing value can ultimately benefit your brand far more in the long run.
7. Get integrated
As we mentioned earlier, knowledge is power. And when you integrate your SMS Marketing channel with your CRM platform, the potential for success is huge. The Fastsms system offers seamless API integration with all the leading CRM platforms, meaning you can take your SMS Marketing to a whole new level based on the data that you already have on hand, and monitor the campaign to a much greater depth. This, in turn, allows you to constantly refine your campaign until it gets the desired results.
8. Be service oriented
It is often said that the customer is always right. And if your customers have an opinion – good or bad – about the service they have received, then you should be ready to listen. The trouble is, not everybody feels confident giving their opinion face to face, and evidence shows that few people will hang around to manually complete a feedback card.
So how do you go about getting the feedback that you need to provide an exceptional customer experience? SMS Marketing is the obvious solution. Because people feel compelled to respond to SMS messages, and because it is so simple to do, customer feedback surveys conducted by SMS tend to have extremely high response rates. For best results, keep the survey to a very limited number of questions, and use a rating system from 1 -5. The easier it is for the customer to respond, the better your participation rate will be.
9. Know what’s on
There are plenty of events throughout the year that lend themselves really well to tie-ins with your SMS Marketing, be it themes related to Christmas or New Year’s resolutions, through to some of the nation’s favourite sporting events such as Wimbledon or the London Marathon. Not only do such occasions allow you to show some originality and creativity, they also help to show your company’s human side which is hugely important in SMS messaging.
Do, however, try to choose events and themes that are relevant to your customer profile and that are a good fit for your brand to avoid looking like you are simply jumping on the bandwagon.
Whatever the nature of your business, discover the power of SMS Marketing now. To get set up and ready to hit the ground running in the new year, give our friendly and experienced customer service team a call now on 0800 954 5305.
Is your social media struggling? Read this article to learn how businesses of every shape and size can use SMS messaging to drive social media engagement and generate revenue from increased brand exposure. Whether the goal is to support a one-off sales campaign or a long term drive to increase reach, SMS messaging offers an unparalleled opportunity to make your brand’s voice heard in the increasingly noisy social media space.
In one of my blogs last week, I talked about a marketing study by Vibes and what it said about SMS marketing. This week I wanted to take another look at it from the perspective of the mobile wallet industry, also covered in the report. It turns out there is a strong case for integrating your SMS marketing with mobile wallets. Let’s take a look.
You’ve run a successful SMS opt-in campaign for your retail store. Now that you have your list, do you have a plan to keep them from opting out? Wait, you mean there’s more to this than just sending out coupon codes? There is if you want to keep your customers from opting out.
While there are many ways you can probably think of to promote your SMS opt in campaign, there may be some “free” channels you’re neglecting. Thanks to Google, I can point out seven of them. At the mCommerce Summit Google gave a presentation about app promotion and optimising. I can’t even convey how exasperated the presenter was when he talked about how many opportunities companies just let slip by.
There’s no better time to take a closer look at SMS marketing – could it fit your marketing strategy? What should be at the forefront of your mind when you look at whether SMS could fit with your business? Here we’ve highlighted five things you should know before getting started.
You’ve read all about getting subscribers, the legal and recommended guidelines, and put great offers out to your list. But people still unsubscribe. Should you be worried? Are you doing something wrong? That depends. As the saying goes, you can’t make 100% of the people happy 100% of the time. You will have opt-outs, but whether you have too many is the question you should be asking.
Text message marketing works because it is short, quick, personal, and immediate. You don’t want to annoy the people you’re reaching out to. If you’re running an opt-in campaign, or a contest, keep the process to as few steps as possible.
Over 92% of people in the UK have mobile phones. SMS marketing is one of the best ways to reach out to them in a personal way. But for your marketing to be a real success, you need to get replies. Using a shortcode with keywords offers many benefits for your marketing. Let’s take a look at the top three.
Brits feel “bombarded” by too many messages from brands on mobile. Does that mean SMS marketing doesn’t work anymore? Actually no, it just means most brands are probably doing it wrong. Find out why UK consumers feel that way and how your brand should be using SMS marketing the right way.
With its out-of-the-box functionality, powerful designs and endless opportunities for customisation, it is no surprise that Shopify has become one of the most popular platforms for online stores. However, the key to success for any online store is getting customers to visit your website – and SMS Marketing is a simple and highly effective way to do this. Read on to learn how you can take advantage of SMS Marketing to help build your Shopify business and increase your profits.