An A-Z of SMS Marketing: D is for Distribution List [Infographic]
In this edition of our visual A-Z of SMS Marketing, we take a closer look at distribution lists, a useful function of our online SMS Marketing platform. You can send messages to a distribution list at any time, and as quickly as if you were sending to a single number. As this infographic illustrates, a distribution list is the SMS messaging equivalent of an email mailing list, allowing you to instantly send hundreds or even thousands of messages with just one click. It is no surprise then that they have long been a favourite feature for power users of the fastsms messaging platform.
SMS Marketing distribution lists are a great tool when sending non-personal mass messages such as special offers, event announcements, voucher codes, emergency announcements, staff bulletins, text-to-win competitions and more.
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The clocks have turned back, the days are shorter and the mornings are getting frostier. Like it or not, winter is upon us. Although (Christmas aside) it may not be our favourite time of year, it can nonetheless conjure up powerful images. Knowing how to capture the wonder of winter and use it to add that special touch to your SMS Marketing campaign is a great way to show your human side, demonstrate your creative flair and most importantly, increase sales. Read on to learn more.
When you think about your SMS marketing campaigns would you label them as fun? Is there any aspect of your SMS marketing or loyalty program that you think customers would call fun? If so, you’re going to love what you read in this blog. If not, then you need to read this blog. It turns out that a little bit of fun and games can keep your customers more engaged – and more loyal.
In our demanding, 24/7 world it is difficult to stay on top of your SMS marketing campaign but with scheduling you can ensure you are getting your message to your audience whatever the time.
Is SMS marketing like social media? While there are similarities and both can be considered mobile marketing, the short answer is no. However when using a multi-channel marketing strategy it’s important to know when to use a text message and when to use a social media channel.
When planning an SMS Marketing campaign, it is essential to understand character count. This affects both the length of messages that can be sent, as well as the number of units used and the cost of the campaign. Although an individual message is limited to 160 characters, the total maximum length available is a generous 459 characters as these longer messages are split up for sending before being seamlessly joined back together on the receiving handset. Here’s all you need to know at a glance:
Christmas is fast approaching and for independent toy retailers it is a key time of year when they can expect their highest levels of sales. However, there is more to selling toys than just appealing to the kids – after all, it’s the adults who are ultimately going to be parting with their hard earned pounds. SMS Marketing is a great way to reach out and engage with adults to help drive sales, not just during the festive period but all year round. Read on to learn more.
Need to know all about mobile marketing with SMS messaging? We’ve pulled together the top ten blog posts that tell you everything you need to know. The list starts with the basics and goes through analysing the success of your campaign.
Mobile marketing offers an unprecedented access to your customers virtually any time, anywhere. This is particularly true for SMS marketing because it is “always on”. Customers don’t have to be surfing the web, or using an app to receive messages. Instead, they see the marketing messages right alongside ones from their friends and family.
Whether you offer spring cleaning services such as gardening or waste disposal, or have some great getaways for those who feel the need to spread their wings and fly away, there are some ideal spring phrases included here in this handy infographic. And of course, we’ve also found some phrases which are ideal for businesses in the health, beauty and fashion sectors, as well as personal finance. Take a look at this infographic to find the perfect phrase for your SMS Marketing campaign now.
In order to gain success with SMS marketing, certain strategies need to be put in place. Here are a few top tips on what not to do when marketing your business through SMS messaging.